The Consolidation of a World Power

I left my last post on the history of music at around 1969, which for many independent commentators marks the end of the era of the birth of rock music. The 60s had been a decade of a hundred stories running alongside one another in the music world, each with their own part to play in the vast tapestry of innovation. Jimi Hendrix had risen from an obscure career playing the blues circuit in New York to being an international star, and one moreover who revolutionised what the music world thought about what a guitar could and should do- even before he became an icon of the psychedelic hippie music world, his hard & heavy guitar leads, in stark contrast to the tones of early Beatles’ and 60s pop music had founded rock music’s harder edge. He in turn had borrowed from earlier pioneers, Jeff Beck, Eric Clapton, The Who (perhaps the first true rock band, given their wild onstage antics and heavy guitar & drumkit-based sound) and Bob Dylan (the godfather of folk rock and the blues-style guitar playing that rock turned into its harder sound), each of whom had their own special stories. However, there was a reason I focused on the story of the hippie movement in my last post- the story of a counter-culture precipitating a musical revolution was only in its first revolution, and would be repeated several times by the end of the century.

To some music nerds however, Henrix’s death aged just 27 (and after just four years of fame) in 1970 thanks to an accidental drug overdose marked the beginning of the end. The god of the guitar was dead, the beautiful voice of Janis Joplin was dead, Syd Barrett had broken up from Pink Floyd, another founding band of the psychedelic rock movement, and was being driven utterly insane by LSD (although he thankfully later managed to pull himself out of the self-destructive cycle and lived until 2006), and Floyd’s American counterparts The Velvet Underground broke up just four years later. Hell, even The Beatles went in 1970.

But that didn’t mean it was the end- far from it. Rock music might have lost some of its guiding lights, but it still carried on regardless- Pink Floyd, The Who, Led Zeppelin and The Rolling Stones, the four biggest British bands of the time, continued to play an active role in the worldwide music scene, Zeppelin and The Who creating a huge fan rivalry. David Bowie was also continuing to show the world the mental ideas hiding beneath his endlessly crisp accent, and the rock world continued to swing along.

However, it was also during this time that a key division began to make itself firmly felt. As rock developed its harder sound during the 1960s, other bands and artists had followed The Beatles’ early direction by playing softer, more lyrical and acoustic sounds, music that was designed to be easy on the ear and played to and for mass appeal. This quickly got itself labelled ‘pop music’ (short for popular), and just as quickly this became something of a term of abuse from serious rock aficionados. Since its conception, pop has always been more the commercial enterprise, motivated less by a sense of artistic expression and experimentation and more by the promise of fame and fortune, which many consider a rather shallow ambition. But, no matter what the age, pop music has always been there, and more often than not has been topping the charts- people often talk about some age in the long distant past as being the ‘best time for music’ before returning to lambast the kind of generic, commercial consumer-generated pop that no self-respecting musician could bring himself to genuinely enjoy and claiming that ‘most music today is rubbish’. They fail to remember, of course, just how much of the same kind of stuff was around in their chosen ‘golden age’, that the world in general has chosen to forget.

Nonetheless, this frustration with generic pop has frequently been a driving force for the generation of new forms of rock, in an attempt to ‘break the mould’. In the early seventies, for example, the rock world was described as tame or sterile, relatively acoustic acts beginning to claim rock status. The Rolling Stones and company weren’t new any more, there was a sense of lacking in innovation, and a sense of musical frustration began to build. This frustration was further fuelled by the ending of the 25-year old post war economic boom, and the result, musically speaking, was punk rock. In the UK, it was The Sex Pistols and The Clash, in the USA The Ramones and similar, most of whom were ‘garage bands’ with little skill (Johnny Rotten, lead singer of The Sex Pistols, has frequently admitted that he couldn’t sing in the slightest, and there was a running joke at the time on the theme of ‘Here’s three chords. Now go start a band’) but the requisite emotion, aggression and fresh thinking to make them a musical revolution. Also developed a few years earlier was heavy metal, perhaps the only rock genre to have never had a clearly defined ‘era’ despite having been there, hiding around the back and on the sidelines somewhere, for the past 40 or so years. Its development was partly fuelled by the same kind of musical frustration that sparked punk, but was also the result of a bizarre industrial accident. Working at a Birmingham metal factory in 1965 when aged 17, Black Sabbath guitarist (although they were then known as The Polka Tulk Blues Band) Tony Iommi lost the the ends of his middle and ring fingers on his right hand. This was a devastating blow for a young guitarist, but Iommi compensated by easing the tension on his strings and developing two thimbles to cover his finger ends. By 1969, his string slackening had lead him to detune his guitar down a minor third from E to C#, and to include slapping the strings with his fingers as part of his performance. This detuning, matched by the band’s bassist Geezer Butler, was combined with the idea formulated whilst watching the queues for horror movie Black Sabbath that ‘if people are prepared to make money to be scared, then why don’t we write scary music?’, to create the incredibly heavy, aggressive, driving and slightly ‘out of tune’ (to conventional ears) sound of heavy metal, which was further popularised by the likes of Judas Priest, Deep Purple and Motley Crue (sorry, I can’t do the umlauts here).

Over the next few years, punk would slowly fall out of fashion, evolving into harder variations such as hardcore (which never penetrated the public consciousness but would make itself felt some years later- read on to find out how) and leaving other bands to develop it into post-punk; a pattern repeated with other genres down the decades. The 1980s was the first decade to see hip hop come to the fore,  partly in response to the newly-arrived MTV signalling the onward march of electronic, manufactured pop. Hip hop was specifically targeted at a more underground, urban circuit to these clean, commercial sounds, music based almost entirely around a beat rather than melody and allowing the songs to be messed around with, looped, scratched and repeated all for the sake of effect and atmosphere building. From hip hop was spawned rap, party, funk, disco, a new definition of the word DJ and, eventually, even dubstep. The decade also saw rock music really start to ‘get large’ with bands such as Queen and U2 filling football stadiums, paving the way for the sheer scale of modern rock acts and music festivals, and culminating, in 1985, with the huge global event that was Live Aid- not only was this a huge musical landmark, but it fundamentally changed what it meant to be a musical celebrity, and greatly influenced western attitudes to the third world.

By the late 80s and early 90s the business of counter-culture was at it again, this time with anger directed at a range of subjects from MTV tones, the boring, amelodic repetition of rap and the controversial policies of the Reagan administration that created a vast American ‘disaffected youth’ culture. This music partly formulated itself into the thoughtful lyrics and iconic sounds of bands such as REM, but in other areas found its expression and anger in the remnants of punk. Kurt Cobain in particular drew heavy inspiration from ‘hardcore’ bands (see, I said they’d show up again) such as Black Cloud, and the huge popularity of Nirvana’s ‘Smells Like Teen Spirit’ thrust grunge, along with many of the other genres blanketed under the title ‘alternative rock’ into the public consciousness (one of my earlier posts dealt with this, in some ways tragic, rise and fall in more detail). Once the grunge craze died down, it was once again left for other bands to formulate a new sound and scene out of the remnants of the genre, Foo Fighters being the most prominent post-grunge band around today. In the UK things went in a little different direction- this time resentment was more reserved to the staged nature of Top of the Pops and the like, The Smiths leading the way into what would soon become indie rock or Britpop. This wave of British bands, such as Oasis, Blur and Suede, pushed back the influx of grunge and developed a prominence for the genre that made the term ‘indie’ seem a bit ironic.

Nowadays, there are so many different great bands, genres and styles pushing at the forefront of the musical world that it is difficult to describe what is the defining genre of our current era. Music is a bigger business than it has ever been before, both in terms of commercial pop sound and the hard rock acts that dominate festivals such as Download and Reading, with every band there is and has ever been forming a part, be it a thread or a whole figure, of the vast musical tapestry that the last century has birthed. It is almost amusing to think that, whilst there is so much that people could and do complain about in our modern world, it’s very hard to take it out on a music world that is so vast and able to cater for every taste. It’s almost hard to see where the next counter-culture will come from, or how their musical preferences will drive the world forward once again. Ah well, we’ll just have to wait and see…

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The Hairy Ones

My last post on the subject of music history covered the relatively short timespan between around 1950 and 1965, leaving off at about the time The Beatles began leading the ‘British Invasion’ of American music culture. This invasion was a confluence of a whole host of factors; a fresh generation of youths wishing to identify with something new as ‘theirs’ and different to their parents, a British music scene that had been influenced by the American one without being so ingratiated into it as to snub their ability to innovate and make a good sound, and the fact that said generation of youngsters were the first to grow up around guitar music and thus the first to learn to play them and other genre-defining instruments en masse. Plus, some seriously good musicians in there. However, the British invasion was only the first of a multi-part wave of insane musical experimentation and innovation, flooding the market with new ideas and spawning, in the space of less than a decade, almost every genre to exist today. And for the cause of much of part two, we must backtrack a little to 1955.

Y’see, after the Second World War Japan, the dominant East Asian power, had surrendered unconditionally to the Allies and there was no dominant force in the region. This created something of a power vacuum in the area, with a host of new governments trying to rise from the post-war chaos and establish themselves as such a power. Many of these new nations, including those of China, Cambodia, North Korea and North Vietnam, were Communist states, and therefore were a serious concern to the western world. The US in particular, as a fiercely capitalist power, were deeply worried by the prospect of the whole of South East Asia, according to communist theory, just amalgamating into another great communist superpower and landing them with next to zero chance of triumphing in their ‘battle against communism’ against the already hugely powerful Soviet Union. As such, they were hell-bent on preserving every ounce of capitalist democracy they could in the area, and were prepared to defend such governments with as much force as necessary. In 1950 they had already started a war in Korea to prevent the communist north’s invasion of the democratic south, with the practical upshot (after China joined in) of re establishing the border pretty much exactly where it had been to start with and creating a state of war that, officially, has yet to end. In 1955, a similar situation was developing in Vietnam, and President Dwight D Eisenhower once again sent in the army.

Cut to ten years later, and the war was still going on. Once a crusade against the onward-marching forces of communism, the war had just dragged on and on with its only tangible result being a steady stream of dead and injured servicemen fighting a war many, especially the young who had not grown up with the degree of Commie-hating their parents had, now considered futile and stupid. Also related to ‘the Red Scare’ was the government’s allowing of capitalist corporations to run haywire, vamping up their marketing and the consumer-saturation of America. This might have lead to a 15 year long economic boom, but again many of the younger generation were getting sick of it all. All of this, combined with a natural teenage predisposition to do exactly what their parents don’t want them to, lead to a new, reactionary counter-culture that provided an impetus for a whole wave of musical experimentation; hippies.

The hippie movement (the word is, strangely, derived from ‘hipster’) was centred around pacifism, freedom of love and sex (hence ‘make love not war’), an appreciation of the home made and the natural rather than the plastic and capitalist, and drug use. The movement exists to this day, but it was most prevalent in the late 60s when a craze took the American youth by storm. They protested on a huge variety of issues, ranging from booing returning soldiers and more general anti-war stuff (hippies were also dubbed ‘flower children’ for their practice of giving flowers to police officers at such demonstrations) to demonstrations on the banning of LSD or ‘acid’, one of their more commonly used drugs. This movement of wired, eco-centric vegetarians didn’t connect well with the relatively fresh, clean tones of rock & roll and The Beatles, and inspired new music based around their psychedelic and their ‘appreciation’ of drug use. It was in this vein that The Beatles recorded Lucy in the Sky with Diamonds, and why Jimi Hendrix and Janis Joplin rose to fame in a new genre known as ‘acid rock’ (named after the drug from which most of the lyrics were ‘inspired’). Characterised by long, confusing and hideously difficult solos (I’m looking at you Hendrix), this was the prominent genre on show at the infamous Woodstock festival of 1969, featuring Hendrix, Joplin, The Who, The Grateful Dead & Carlos Santana among other things. Woodstock was the high point of the hippie movement, with over half a million fans attending to smoke, listen to the music, skinny dip and make love in and around the lake and generally by as hippie as possible.

Hippie culture went downhill post-Woodstock; public outcry following the Altamont Free Concert close to San Francisco (where Hell’s Angels provided security and shot a concert-goer during The Rolling Stones’ set for brandishing a gun) coincided with ‘the hippie generation’ mostly growing up. The movement still exists today, and it legacy in terms of public attitudes to sexual freedom, pacifism and general tolerance (hippies were big on civil rights and respect for the LGBT community) is certainly considerable. But their contribution to the musical world is almost as massive; acid rock was a key driving force behind the development of the genres of folk rock (think Noah and the Whale) and heavy metal (who borrowed from Hendrix’s style of heavy guitar playing). Most importantly, music being as big a part as it was of hippie culture definitively established that the practice of everyone, even the lowliest, ‘commonest’ people, buying, listening to, sharing and most importantly making music themselves was here to stay.

The story of hippies covers just one of the music families spawned out of the late 60s. The wave of kids growing up with guitars and the idea that they can make their own music, can be the next big thing, with no preconceived ideas, resulted in a myriad of different styles and genres that form the roots of every style of modern rock music. This period was known as ‘the golden age of rock’ for a reason; before pop was big, before hip-hop, before rap, decades before dubstep, before even punk rock (born in the early seventies and disliked by many serious music nerds for being unimaginative and stupid), rock music ruled and rock music blossomed.

You could argue that this, then, marks the story of rock, and that the rest of the tale is just one long spiral downwards- that once the golden age ended, everything is just a nice depressing story. Well, I certainly don’t like to think of that as true (if only because I would rather not have a mindset to make me stop listening to music),  but even if it was, there is a hell of a lot of stuff left in this story. Over? Not for another post or two…

Finding its feet

My last post on the recent history of western music took us up until the Jazz Age, which although it peaked in the 1920s, continued to occupy a position as the defining music genre of its age right up until the early 1950s. Today’s post takes up this tale for another decade and a half, beginning in 1951.

By this time, a few artists (Goree Carter and Jimmy Preston, for example) had experimented with mixing the various ‘black’ music genres (country and western, R&B and a little gospel being the main ones) to create a new, free rocking sound. However, by the 50s radio, which had been another major force for the spread of jazz, had risen to prominence enough to become a true feature of US life, so when Cleveland DJ Alan Freed first started playing R&B intentionally to a multiracial audience even his small listenership were able to make the event a significant one. Not only that, but the adolescents of the 50s were the first generation to have the free time and disposable income to control their own lives, making them a key consumer market and allowing them to latch onto and fund whatever was new and ‘cool’ to them. They were the first teenagers. These humble beginnings, spreading ‘black’ musical experiments to the masses, would later become the genre that Freed himself would coin a name for- rock and roll.

Rock and roll might have originally been named by Freed, and might have found its first star in Bill Haley (the guy wrote ‘Rock Around The Clock’ in 1955), but it became the riotous, unstoppable musical express train that it was thanks to a young man from Memphis, Tennessee, who walked into Sun Records in 1953 to record a song for personal use. His name was Elvis Presley.

’53 might have been Presley’s first recording experience, but his was not a smooth road. In eighth grade music he is reported to have only got a C and be told that he couldn’t sing, a claim that was repeated when he failed an audition for a local vocal quartet in January 1954. However, in June of that year he recorded a 1946 blues hit ‘That’s All Right’, totally altering what had been a lovelorn lament of a song into a riotous celebration. He, Winfield Moore and Bill Black (the guitarist and bassist he was recording with) had created a new, exciting, free-flowing sound based around Presley’s unique singing style. Three days later, the song aired on local radio for the first time and calls flooded in demanding to know who the new singer was. Many were even more surprised when they found out that it was a straight laced white boy playing what was previously thought of as ‘black music’.

Completely unintentionally, Elvis had rewritten the rulebook about modern music- now you didn’t have to be black, you didn’t have to play the seedy venues, you didn’t have to play slow, old, or boring music, you didn’t have to be ‘good’ by classical standards, and, most important, your real skill was your showmanship. Whilst his two co-performers in the early days were both natural showmen, Presley was a nervous performer to start with and his legs would shake during instrumental sections- the sight of a handsome young man wiggling his legs in wide-cut trousers proving somewhat hysterical for female sections of the audience, and worked the crowd into a frenzy that no previous performer had managed.

Elvis’ later career speaks for itself, but he lost his focus on writing music in around 1960 as, along with the death of Buddy Holly, the golden years of rock ‘n’ roll ended. However, the 50s had thrown up another new innovation into the mix- the electric guitar. Presley and his competitors had used them in their later performances, since they were lighter and easier to manoeuvre on stage and produced a better, louder sound for recorded tracks, but they wouldn’t come to their own until ‘the golden age of rock’ hit in the mid 60s.

By then, rock n roll had softened and mellowed, descending into lighter tunes that were the ancestors of modern pop music (something I’m not sure we should be too thankful to Elvis for), and British acts had begun to be the trailblazers. British acts tended towards a harder sound, and Cliff Richard enjoyed a period of tremendous success in the USA, but even then the passage of rock had eased off slightly. It wasn’t new any more, and people were basically content to carry on listening- there wasn’t much consumer demand for a new sound. But then, the baby boomers hit. The post-war goodwill in the late 40s and early 1950s had resulted in a spike in the birth rate of the developed world, and by around 1963 that generation had began to grow up. A second wave of teenagers hit the world, all desperate to escape the dreary boredom of their parents’ existence and form their own culture, with their own clothing, film interests, and, most importantly, music. The stage was set for something new to revolutionise the world of music, and the product that did was made in Britain.

Numerous bands from all over the country made up the British rock scene of the early 1960s, but the most prolific area was Liverpool. There rock and roll once again underwent a fusion with subgenres such as doo wop, and (again) R&B, formulating itself into another new sound, this time centred around a driving, rhythmic beat based upon the electric guitar and drum kit. These beats formed a key part of the catchy, bouncy, memorable melodies that would become the staple of ‘beat’ music. This had taken over the British music scene by 1963, but by 1964 a British song had made number 1 in the US charts. It was called ‘I Want To Hold Your Hand’, and was written by four Liverpudlians who called themselves The Beatles.

To this day, the Beatles are the most successful musicians ever (sorry fellow Queen fans- it’s true). Their first appearance on the Ed Sullivan show in 1964 set a new record for an American TV audience (over 70 million)- a show they only did because Sullivan’s plane had been forced to circle Heathrow Airport in the middle of the night so that this band he’d never heard of could land first and wade their way through their screaming fans. Sullivan decided then and there he wanted to interview them. Along with other British acts such as The Rolling Stones and The Kinks, beat took the US by storm- but they were only the first. The Beatles’ first and greatest legacy was the structure of a rock band; all band members wrote their own songs based on the drums & electric guitar. All that was left was for acts like the Stones to cement singer/lead guitarist/bassist/drummer as the classic combination and the formula was written. The music world was about to explode; again

And this story looks like taking quite a few more posts to tell…

I’ve been expecting you…

As everybody has been incredibly keen to point out surrounding the release of Skyfall, the James Bond film franchise is currently celebrating its 50th birthday. Yes really- some absolute genius of an executive at Eon managed to get the rights to a film series that has lasted longer than the Cold War (which in and of itself presented a problem when Bond couldn’t simply beat up Commies all of a sudden and they had to start inventing new bad guys). But Bond is, of course, far older than that, and his story is an interesting one.

Ian Fleming had served as an intelligence officer during the Second World War, being involved with such charismatic spies as Dusko Popov (who ran an information exchange in Lisbon and traded signals on a roulette table), before returning to England during the 1950s. He later made a famous quote, based on an event that occurred in 1952:

‘Looking out of my window as the rain lashed down during one of those grey austerity-ridden days in post-war Britain, I made two of the biggest decisions of my life; one, never to spend winter in England again; two, to write the spy story to end all spy stories’.

He began writing the first Bond novel (Casino Royale) in February of that year, retiring to his Goldeneye estate in Jamaica to write it (Bond spent the majority of his time in certainly the earlier novels in the Caribbean, and Goldeneye would of course later become the name for Pierce Brosnan’s first Bond film). He chose the name from American ornithologist (and world-renowned expert on Caribbean birds) James Bond, saying that he originally wanted his character to be a normal person to whom extraordinary things happened, and whilst this brief got distorted somewhat through his various revisions this drab name, combined with Bond’s businesslike, unremarkable exterior, formed a contrast with his steely edge and amazing skill set to form the basis of the infamous MI6 operative (Fleming also admitted to incorporating large swathes of himself into the character).

The books were an immediate hit, demonstrating a sharp breakout from the norms of the time, and the film industry was quick to make its move towards them. As early as 1954 a TV version of Casino Royale starring the Americanized ‘Jimmy Bond’ had hit the screen, but Fleming thought he could go better and started a project to make a film adaptation in 1959, with himself acting as screenwriter. However, the project bombed and it wasn’t until 1961 that Albert ‘Cubby’ Broccoli (along with partner Harry Saltzmann) bought the film rights to the series. This project too was plagued by difficulties; despite Sean Connery being said to ‘walk like a panther’ when he came to audition for the part, Broccoli’s first choice for the Bond role was Cary Grant, and when he said he didn’t want to be part of a series he turned to James Mason. Mason made similar bones and so at last, with some misgivings, they turned to Connery. Said Fleming, ‘he’s not exactly what I had in mind’.

He had even worse things to say when Connery’s first film, Dr. No, was released; ‘Dreadful. Simply dreadful’ his words upon seeing the preview screening. He wasn’t the only one either; the film received only mixed reviews, and even a rebuke from the Vatican (never noted for their tolerance towards bikinis). However, Dr. No did include a few of the features that would later come to define Bond; his gun, for instance. For the first 5 Bond novels, Fleming had him using Berreta 418, but munitions expert Geoffrey Boothroyd subsequently wrote to Fleming criticizing the choice. Describing the weapon ‘a lady’s gun’ (a phrase Fleming himself would later use to describe it), he recommended the Walther PPK as an alternative. Fleming loved the suggestion, incorporating an adapted version of the exchanged into his next book (which was, coincidentally, Dr. No) and giving the name of Bond’s armourer as Major Boothroyd by way of thanks. Boothroyd’s role as a quartermaster eventually lead to his more famous nickname; Q.

Not that any of this saved the film, or indeed ‘From Russia With Love’, which succeeded it. Reviews did improve for this one if only for its better quality of execution, but many still rallied against the very concept of the Bond movie and it hardly kickstarted the franchise. What it did do, however, was prompt the release of the film that did; Goldfinger.

This was the film that cemented Bond’s reputation, and laid the tropes on the table for all subsequent films to follow. Pussy Galore (Honor Blackman) became the definitive Bond girl, Sean Connery the definitive Bond (a reputation possibly enhanced by the contrast between his portrayal of Bond and the aggressive, chauvinistic ‘semi-rapist’ portrayed in the books), and his beautiful, silver Aston Martin DB5 the Bond car- one such car sold in the US some years ago for over 2 million dollars. According to many, Goldfinger remains the best Bond film ever (although personally I’m quite fond of Live and Let Die, The World is Not Enough and Casino Royale), although rather sadly Ian Fleming died before he could see it.

Since then, the franchise has had to cope with a whole host of ups & downs. After ‘You Only Live Twice’ (in which the character of supervillain Ernst Stavro Blofeld is first revealed), Connery announced that it would be his last Bond film, but his replacement George Lazenby appeared just once (On Her Majesty’s Secret Service, in which his performance received mixed reception) before claiming that he didn’t feel the character of a gun-em-down chauvinist such as Bond could survive the ‘peace & love’ sentiment of the late 60s (Lazenby was also, on an unrelated note, the youngest man ever to play Bond, at just 30). After Connery was tempted back for one more film (Diamonds Are Forever) by an exorbitant salary, the gauntlet was thrown to Roger Moore, who simultaneously holds the record for oldest Bond ever (57 by the end) and most number of films (7, over a 12-year period). Moore’s more laid back, light-hearted and some might say graceless approach to the role won him some plaudits by its contrast to Connery’s performance, but despite increasingly negative audience feedback over time this style became ever more necessary as the series came under scrutiny. The feminist lobby (among others) had been gaining voice, and whilst they had once been pleased at the ‘freedom’ demonstrated by the likes of Playgirls and other burlesque performers (seriously, that was the attitude they took in the 50s) by now they saw them as the by-products of a chauvinist society. This quickly meant Bond’s all action, highly sexual and male-dominated atmosphere came under fire, forcing the character to retreat into steadily tamer plots. It was also rapidly running out of ideas (the same director had been working on the project for several films by now), retreating into petty jokes (ie the name ‘Holly Goodhead’) and generally mediocre filmmaking. The series limped on with Moore until A View To A Kill, and for two more with Timothy Dalton after that, but it then took an 6 year break whilst another Dalton production fell through. Some felt that the franchise was on its last legs, that a well-liked and iconic character would soon have to wink out of existence, but then came Pierce Brosnan.

Whatever you do or don’t think of Brosnan’s performances (I happen to like them, others think he’s fairly rubbish), there can be no denying that Goldeneye was the first Bond film to really catapult the franchise into the modern era of filmmaking. With fresh camera techniques to make it at least look new, a new lead actor and a long break to give everyone time to forget about the character, there was a sense of this being something of a new beginning for Bond. And it was; seven films later and with Daniel Craig now at the helm, the series is in rude health and is such a prominent, well-loved and symbolic character that Craig adopted his 007 role when pretending to skydive into the stadium alongside the Queen during the London 2012 opening ceremony (which I’m sure you all agree was possibly the best bit of the entire games). There is something about Bond that fundamentally appeals to us; all the cool, clever gadgets, the cars we could only ever dream of, the supermodels who line his bed (well, maybe a few people would prefer to turn a blind eye to some of that), and the whole smooth, suave nature that defines his character makes him such a fixed trope that he seems impossible for our collective psyche to forget. We can forgive the bad film making, the formula of the character, the lack of the artistry that puts other films in line for Oscars, simply because… he’s Bond. He’s fun, and he’s awesome.

Oh, and on a related note, go and see Skyfall. It’s absolutely brilliant.