Modern culture loves its celebrities. For many a year, our obsessions have been largely focused upon those who spend their lives in the public eye- sportsmen and women, film and music stars, and anyone lucky and vacuous enough to persuade a TV network that they deserve a presenting contract. In recent years however, the sphere of fame has spread outwards, incorporating some more niche fields- survival experts like Bear Grylls are one group to come under the spotlight, as are a multitude of chefs who have begun to work their way into the media. However, the group I wish to talk about are businessmen. With the success of shows like Dragon’s Den and The Apprentice, as well as the charisma of such business giants as Mark Zuckerberg and Bill Gates, a few people who were once only known of by dry financiers are now public figures who we all recognise.
One of the side-effects of this has, of course, been the publishing of autobiographies. It is almost a rite of passage for the modern celebrity- once you have been approached by a publisher and (usually) ghostwriter to get your life down on paper, you know you’ve made it. In the case of businessmen, the target market for these books are people in awe of their way of life – the self-made riches, the fame and the standing – who wish to follow in their footsteps and as such, these autobiographies are basically long guides of business advice based around their own personal case study. The books now filling this genre do not only come from the big TV megastars however- many other people smart enough to spot a good bandwagon and rich enough to justify leaping onto it appear to be following the trend of publishing these ‘business manuals’, in an effort to make another quick buck to add to their own long personal lists.
The advice they offer can be fairly predictable- don’t back down, doggedly push on when people give you crap, take risks and break the rules, spot opportunities and try to be the first one to exploit them, etc. All of which is, I am sure what they believe really took them to the top.
I, however, would add one more thing to this list- learn to recognise when you’re onto a loser. For whilst all this advice might work superbly for the handful of millionaires able to put their stories down, it could be said to have worked less well for the myriad of people who lie broken and failed by the wayside from following exactly the same advice. You see, it is many of those exact same traits – a stubborn, almost arrogant, refusal to back down, a risk-taking, opportunistic personality, unshakeable, almost delusional, self-confidence – that characterise many of our society’s losers. The lonely drunk in the bar banging on about how ‘I could have made it y’know’ is one example, or the bloke whose worked in the same office for 20 years and has very much his own ideas about his repeated passing over for promotion. These people have never been able to let go, never been able to step outside the all-encompassing bubble of their own fantasy and realise the harsh reality of their situation, and indeed of life itself. They are just as sure of themselves as Duncan Bannatyne, just as pugnacious as Alan Sugar, just as eager to spy an opportunity as Steve Jobs. But it’s the little things that separate them, and keep their salary in the thousands rather than the millions. Not just the business nous, but the ability to recognise a sure-fire winner from a dead horse, the ability to present oneself as driven rather than arrogant, to know who to trust and which side to pick, as well as the little slivers (and in some cases giant chunks) of luck that are behind every major success. And just as it is the drive and single-mindedness that can set a great man on his road to riches, so it can also be what holds back the hundreds of failures who try to follow in his footsteps and end up chasing dreams, when they are unable to escape them.
I well recognise that I am in a fairly rubbish position from which to offer advice in this situation, as I have always recognised that business, and in some ways success itself, is not my strong suit. Whilst I am not sure it would be all too beyond me to create a good product, I am quite aware that my abilities to market and sell such an item would not do it justice. In this respect I am born to be mediocre- whilst I have some skills, I don’t have the ambition or confidence to try and go for broke in an effort to hit the top. However, whilst this conservative approach does limit my chances of hitting the big time, it also allows me to stay grounded and satisfied with my position and minimises the chance of any catastrophic failure in life.
I’m not entirely sure what lessons one can take from this idea. For anyone seeking to go for the stars, then all I can offer is good luck, and a warning to keep your head on your shoulders and a firm grip on reality. For everyone else… well, I suppose that the best way to put it is to say that there are two ways to seek success in your life. One is to work out exactly where you want to be, exactly how you want to be successful, and strive to achieve it. You may have to give up a lot, and it may take you a very, very long time, but if you genuinely have what it takes and are not deluding yourself, then that path is not closed off to you.
The other, some would say harder, yet arguably more rewarding way, is to learn how to be happy with who and what you are right now.