‘Before it was cool’

Hipsters are one of the few remaining groups it is generally considered OK to take the piss out of as a collective in modern culture, along with chavs and the kind of people who comment below YouTube videos. The main complaint against them as a group is their overly superior and rather arrogant attitude- the sense that they are inherently ‘better’ than those around them simply by virtue of dressing differently (or ‘individually’ as they would have it) and listening to music that nobody’s ever heard of before.

However, perhaps the single thing that hipster elitism is loathed for more than any other is the simple four-letter phrase ‘before it was cool’. Invariably prefaced with ‘I was into that…’, ‘I knew about them…’ or ‘They were all over my iTunes…’ (although any truly self-respecting hipster would surely not stoop so low as to use such ‘mainstream’ software), and often surrounded by ‘y’know’s, this small phrase conjures up a quite alarming barrage of hatred from even the calmest music fan. It symbolises every piece of petty elitism and self-superiority that hipster culture appears to stand for, every condescending smirk and patronising drawl directed at a sense of taste that does not match their own, and every piece of weird, idiosyncratic acoustic that they insist is distilled awesome

On the other hand, despite the hate they typically receive for their opinions, hipster reasoning is largely sound. The symbolism of their dress code and music taste marking them out from the crowd is an expression of individuality and separatism from the ‘mass-produced’ culture of the modern world, championing the idea that they are able to think beyond what is simply fed to them by the media and popular culture. It is also an undeniable truth that there is an awful lot of rubbish that gets churned out of said media machine, from all the various flavours of manufactured pop to the way huge tracts of modern music sound the same, all voices having been put through a machine umpteen times. Indeed, whilst it is not my place to pass judgement on Justin Beiber and company (especially given that I haven’t listened to any of his stuff), many a more ‘casual’ music fan is just as quick to pass judgement on fans of that particular brand of ‘manufactured’ pop music as a hipster may be towards him or her.

In fact, this is nothing more than a very human trait- we like what we like, and would like as many other people as possible to like it too. What we don’t like we have a natural tendency to bracket as universally ‘bad’ rather than just ‘not our thing’, and thus anyone who likes what we don’t tends to be subconsciously labelled either ‘wrong’ or ‘misguided’ rather than simply ‘different’. As such, we feel the need to redress this issue by offering our views on what is ‘good’ and ‘bad’, which wouldn’t be a problem if other people didn’t happen to like what we see as bad, and perhaps not get on so well with (or not have heard of) stuff we think of as good. Basically, the problem boils down to the fact that all people are different, but our subconscious treats them as all being like us- an unfortunate state of affairs responsible for nearly all of the general confrontation & friction present in all walks of life today.

What about then that hated phrase of the hipster, ‘before it was cool’? Well, this too has some degree of logic behind it, as was best demonstrated in the early 1990s during the rise of Nirvana. When they first started out during the 1980’s they, along with other alternative rock bands of the time such as REM, represented a kind of rebellious undercurrent to the supposed good fortune of Reagan-era America, a country that was all well and good if you happened to be the kind of clean cut kid who went to school, did his exams, passed through college and got an office job. However, for those left out on a limb by the system, such as the young Kurt Cobain, life was far harsher and less forgiving- he faced a life of menial drudgery, even working as a janitor in his old high school. His music was a way to express himself, to stand out from a world where he didn’t fit in, and thus it really meant something. When ‘Smells Like Teen Spirit’ first made Nirvana big, it was a major victory for that counter-culture, and pretty much put grunge on the map both as a music genre and a cultural movement for the first time.

And with success came money, and here things began to unravel. Unfortunately where there is money, there are always people willing to make more of it, and the big corporations began to move in. Record labels started to sign every grunge band and Nirvana-clone that they could find in a desperate attempt to find ‘the next Nirvana’, and the odd, garish fashion sense of the grunge movement began to make itself felt in more mainstream culture, even finding its way onto the catwalk. The world began to get swamped with ‘grungy stuff’ without embracing what the movement really meant, and with that its whole meaning began to disappear altogether. This turning of his beloved underground scene into an emotionless mainstream culture broke Kurt Cobain’s heart, leaving him disillusioned with what he had unwittingly helped to create. He turned back to the drug abuse that had sprung from his poor health (both physical and mental) and traumatic childhood, and despite multiple attempts to try and pull him out of such a vicious cycle, he committed suicide in 1994.

This is an incredibly dramatic (and very depressing) example, but it illustrates a point- that when a band gets too big for its boots and, in effect, ‘becomes cool’, it can sometimes cause them to lose what made them special in the first place. And once that something has been lost, it may never be the same in the eyes who saw them with it.

Although having said that, there is a difference between being an indie rock fan and being a hipster- being a pretentious, arrogant moron about it. *$%#ing hipsters.

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So… why did I publish those posts?

So, here I (finally come)- the conclusion of my current theme of sport and fitness. Today I will, once again, return to the world of the gym, but the idea is actually almost as applicable to sport and fitness exercises generally.

Every year, towards the end of December, after the Christmas rush has subsided a little and the chocolates are running low, the western world embarks on the year’s final bizarre annual ritual- New Year’s Resolutions. These vary depending on geography (in Mexico, for example, they list not their new goals for the year ahead, but rather a list of things they hope will happen, generating a similar spirit of soon-to-be-crushed optimism), but there are a few cliched responses. Cut down on food x or y, get to know so and so better, finally sort out whatever you promise to deal with every year, perhaps even write a novel (for the more cocky and adventurous). However, perhaps the biggest cliched New Year’s Resolution is the vague “to exercise more”, or its (often accompanied) counterpart “to start going to the gym”.

Clearly, the world would be a very different place if we all stuck to our resolutions- there’d be a lot more mediocre books out there for starters. But perhaps the gym example is the most amusing, and obvious, example of our collective failure to stick to our own commitments. Every January, without fail, every gym in the land will be offering discounted taster sessions and membership deals, eager to entice their fresh crop of the budding gymgoer. All are quickly swamped with a fresh wave of enthusiasm and flab ready to burn, but by February many will lie practically empty, perhaps 90% of those new recruits having decided to bow out gracefully against the prospect of a lifetime’s slavery to the dumbbell.

So, back to my favourite question- why? What is it about the gym that can so quickly put people off- in essence, why don’t more people use the gym?

One important point to consider is practicality- to use the gym requires a quite significant commitment, and while 2-3 hours (ish) a week of actual exercise might not sound like much, given travelling time, getting changed, kit sorted and trying to fit it around a schedule such a commitment can quickly begin to take over one’s life. The gym atmosphere can also be very off-putting, as I know from personal experience. I am not a superlatively good rugby player, but I have my club membership and am entitled to use their gym for free. The reason I don’t is because trying to concentrate on my own (rather modest) personal aims and achievements can become both difficult and embarrassing when faced with first-teamers who use the gym religiously to bench press 150-odd kilos. All of them are resolutely nice guys, but it’s still an issue of personal embarrassment. It’s even worse if you have the dreaded ‘one-upmanship’ gym atmosphere, with everyone’s condescending smirks keeping the newbies firmly away. Then of course, there’s the long-term commitment to gym work. Some (admittedly naively) will first attend a gym expecting to see recognisable improvement immediately- but improvement takes a long time to notice, especially for the uninitiated and the young, who are likely to not have quite the same level of commitment and technique as the more experienced. The length of time it takes to see any improvement can be frustrating for many who feel like they’re wasting their time, and that can be as good an incentive as any to quit, disillusioned by the experienced.

However, by far the biggest (and ultimately overriding) cause is simply down to laziness- in fact most of the reasons or excuses given by someone dropping their gym routine (including perhaps that last one mentioned) can be traced back to a root cause of simply not wanting to put in the effort. It’s kinda easy to see why- gym work is (and should be) incredibly hard work, and busting a gut to lift a mediocre weight is perhaps not the most satisfying feeling for many, especially if they’re already feeling in a poor mood and/or they’re training alone (that’s a training tip- always train with a friend and encourage one another, but stick to rigid time constraints to ensure you don’t spend all the time nattering). But, this comes despite the fact that everyone (rationally) knows that going to the gym is good for you, and that if we weren’t lazy then we could probably achieve more and do more with ourselves. So, this in and of itself raises another question- why are humans lazy?

Actually, this question is a little bit of a misnomer, simply because of the ‘humans’ part- almost anyone who has a pet knows of their frequent struggles for the ‘most time spent lazing around in bed doing nothing all day’ award (to which I will nominate my own terrier). A similar competition is also often seen, to the disappointment of many a small child, in zoos across the land. It’s a trend seen throughout nature that, give an animal what he needs in a convenient space, he will quite happily enjoy such a bounty without any desire to get up & do more than necessary to get them- which is why zoo keepers often have problems with keeping their charges fit. This is, again, odd, since it seems like an evolutionary disadvantage to not want to do stuff.

However, despite being naturally lazy, this does not mean that people (and animals) don’t want to do stuff. In fact, laziness actually acts as a vital incentive in the progression of the human race. For an answer, ask yourself- why did we invent the wheel? Answer- because it was a lot easier than having to carry stuff around everywhere, and meant stuff took less work, allowing the inventor (and subsequently the human race) to become more and more lazy. The same pattern is replicated in just about every single thing the human race has ever invented (especially anything made by Apple)- laziness acts as a catalyst for innovation and discovery.

Basically, if more people went to the gym, then Thomas Edison wouldn’t have invented the lightbulb. Maybe.