The Prisoner’s Dilemma

It’s a classic thought experiment, mathematical problem and a cause of much philosophical debate. Over the years it has found its way into every sphere of existence from serious lecturing to game shows to, on numerous occasions, real life. It has been argued as being the basis for all religion, and its place in our society. And to think that it, in its purest form, is nothing more than a story about two men in a jail- the prisoner’s dilemma.

The classic example of the dilemma goes roughly as follows; two convicts suspected of a crime are kept in single custody, separated from one another and unable to converse. Both are in fact guilty of the crime, but the police only have evidence to convict them for a small charge, worth a few months in jail if neither of them confess (the ‘cooperation’ option). However, if they ‘rat out’ on their partner, they should be able to get themselves charged with only a minor offence for complicity, worth a small fine, whilst their partner will get a couple of years behind bars. But, if both tell on one another, revealing their partnership in the crime, both can expect a sentence of around a year.

The puzzle comes under the title (in mathematics) of game theory, and was first formally quantified in the 1950s, although the vague principle was understood for years before that. The real interest of the puzzle comes in the strange self-conflicting logic of the situation; in all cases, the prisoner gets a reduced punishment if they rat out on their partner (a fine versus a prison sentence if their partner doesn’t tell on them, and one year rather than two if they do), but the consequence for both following the ‘logical’ path is a worse punishment if neither of them did. Basically, if one of them is a dick then they win, but if both of them are dicks then they both lose.

The basic principle of this can be applied to hundreds of situations; the current debate concerning climate change is one example. Climate change is a Bad Thing that looks set to cause untold trillions of dollars in damage over the coming years, and nobody actively wants to screw over the environment; however, solving the problem now is very expensive for any country, and everyone wants it to be somebody else’s problem. Therefore, the ‘cooperate’ situation is for everyone to introduce expensive measures to combat climate change, but the ‘being a dick’ situation is to let everyone else do that whilst you don’t bother and reap the benefits of both the mostly being fixed environment, and the relative economic boom you are experiencing whilst all the business rushes to invest in a country with less taxes being demanded. However, what we are stuck with now is the ‘everyone being a dick’ scenario where nobody wants to make a massive investment in sustainable energy and such for fear of nobody else doing it, and look what it’s doing to the planet.

But I digress; the point is that it is the logical ‘best’ thing to take the ‘cooperate’ option, but that it seems to make logical sense not to do so, and 90% of the moral and religious arguments made over the past couple of millennia can be reduced down to trying to make people pick the ‘cooperate’ option in all situations. That they don’t can be clearly evidenced by the fact that we still need armies for defensive purposes (it would be cheaper for us not to, but we can’t risk the consequences of someone raising an army to royally screw everyone over) and the ‘mutually assured destruction’ situation that developed between the American and Soviet nuclear arsenals during the Cold War.

Part of the problem with the prisoner’s dilemma situation concerns what is also called the ‘iterative prisoner’s dilemma’- aka, when the situation gets repeated over and over again. The reason this becomes a problem is because people can quickly learn what kind of behaviour you are likely to adopt, meaning that if you constantly take the ‘nice’ option people will learn that you can be easily be beaten by repeatedly taking the ‘arsehole’ option, meaning that the ‘cooperate’ option becomes the less attractive, logical one (even if it is the nice option). All this changes, however, if you then find yourself able to retaliate, making the whole business turn back into the giant pissing contest of ‘dick on the other guy’ we were trying to avoid. A huge amount of research and experimentation has been done into the ‘best’ strategy for an iterative prisoner’s dilemma, and they have found that a broadly ‘nice’, non-envious strategy, able to retaliate against an aggressive opponent but quick to forgive, is most usually the best; but since, in the real world, each successive policy change takes a large amount of resources, this is frequently difficult to implement. It is also a lot harder to model ‘successful’ strategies in continuous, rather than discrete, iterative prisoner’s dilemmas (is it dilemmas, or dilemmae?), such as feature most regularly in the real world.

To many, the prisoner’s dilemma is a somewhat depressing prospect. Present in almost all walks of life, there are countless examples of people picking the options that seem logical but work out negatively in the long run, simply because they haven’t realised the game theory of the situation. It is a puzzle that appears to show the logical benefit of selfishness, whilst simultaneously demonstrating its destructiveness and thus human nature’s natural predisposition to pursuing the ‘destructive’ option. But to me, it’s quite a comforting idea; not only does it show that ‘logic’ is not always as straightforward as it seems, justifying the fact that one viewpoint that seems blatantly, logically obvious to one person may not be the definitive correct one, but it also reveals to us the mathematics of kindness, and that the best way to play a game is the nice way.

Oh, and for a possibly unique, eminently successful and undoubtedly hilarious solution to the prisoner’s dilemma, I refer you here. It’s not a general solution, but it’s still a pretty cool one 🙂

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The Consolidation of a World Power

I left my last post on the history of music at around 1969, which for many independent commentators marks the end of the era of the birth of rock music. The 60s had been a decade of a hundred stories running alongside one another in the music world, each with their own part to play in the vast tapestry of innovation. Jimi Hendrix had risen from an obscure career playing the blues circuit in New York to being an international star, and one moreover who revolutionised what the music world thought about what a guitar could and should do- even before he became an icon of the psychedelic hippie music world, his hard & heavy guitar leads, in stark contrast to the tones of early Beatles’ and 60s pop music had founded rock music’s harder edge. He in turn had borrowed from earlier pioneers, Jeff Beck, Eric Clapton, The Who (perhaps the first true rock band, given their wild onstage antics and heavy guitar & drumkit-based sound) and Bob Dylan (the godfather of folk rock and the blues-style guitar playing that rock turned into its harder sound), each of whom had their own special stories. However, there was a reason I focused on the story of the hippie movement in my last post- the story of a counter-culture precipitating a musical revolution was only in its first revolution, and would be repeated several times by the end of the century.

To some music nerds however, Henrix’s death aged just 27 (and after just four years of fame) in 1970 thanks to an accidental drug overdose marked the beginning of the end. The god of the guitar was dead, the beautiful voice of Janis Joplin was dead, Syd Barrett had broken up from Pink Floyd, another founding band of the psychedelic rock movement, and was being driven utterly insane by LSD (although he thankfully later managed to pull himself out of the self-destructive cycle and lived until 2006), and Floyd’s American counterparts The Velvet Underground broke up just four years later. Hell, even The Beatles went in 1970.

But that didn’t mean it was the end- far from it. Rock music might have lost some of its guiding lights, but it still carried on regardless- Pink Floyd, The Who, Led Zeppelin and The Rolling Stones, the four biggest British bands of the time, continued to play an active role in the worldwide music scene, Zeppelin and The Who creating a huge fan rivalry. David Bowie was also continuing to show the world the mental ideas hiding beneath his endlessly crisp accent, and the rock world continued to swing along.

However, it was also during this time that a key division began to make itself firmly felt. As rock developed its harder sound during the 1960s, other bands and artists had followed The Beatles’ early direction by playing softer, more lyrical and acoustic sounds, music that was designed to be easy on the ear and played to and for mass appeal. This quickly got itself labelled ‘pop music’ (short for popular), and just as quickly this became something of a term of abuse from serious rock aficionados. Since its conception, pop has always been more the commercial enterprise, motivated less by a sense of artistic expression and experimentation and more by the promise of fame and fortune, which many consider a rather shallow ambition. But, no matter what the age, pop music has always been there, and more often than not has been topping the charts- people often talk about some age in the long distant past as being the ‘best time for music’ before returning to lambast the kind of generic, commercial consumer-generated pop that no self-respecting musician could bring himself to genuinely enjoy and claiming that ‘most music today is rubbish’. They fail to remember, of course, just how much of the same kind of stuff was around in their chosen ‘golden age’, that the world in general has chosen to forget.

Nonetheless, this frustration with generic pop has frequently been a driving force for the generation of new forms of rock, in an attempt to ‘break the mould’. In the early seventies, for example, the rock world was described as tame or sterile, relatively acoustic acts beginning to claim rock status. The Rolling Stones and company weren’t new any more, there was a sense of lacking in innovation, and a sense of musical frustration began to build. This frustration was further fuelled by the ending of the 25-year old post war economic boom, and the result, musically speaking, was punk rock. In the UK, it was The Sex Pistols and The Clash, in the USA The Ramones and similar, most of whom were ‘garage bands’ with little skill (Johnny Rotten, lead singer of The Sex Pistols, has frequently admitted that he couldn’t sing in the slightest, and there was a running joke at the time on the theme of ‘Here’s three chords. Now go start a band’) but the requisite emotion, aggression and fresh thinking to make them a musical revolution. Also developed a few years earlier was heavy metal, perhaps the only rock genre to have never had a clearly defined ‘era’ despite having been there, hiding around the back and on the sidelines somewhere, for the past 40 or so years. Its development was partly fuelled by the same kind of musical frustration that sparked punk, but was also the result of a bizarre industrial accident. Working at a Birmingham metal factory in 1965 when aged 17, Black Sabbath guitarist (although they were then known as The Polka Tulk Blues Band) Tony Iommi lost the the ends of his middle and ring fingers on his right hand. This was a devastating blow for a young guitarist, but Iommi compensated by easing the tension on his strings and developing two thimbles to cover his finger ends. By 1969, his string slackening had lead him to detune his guitar down a minor third from E to C#, and to include slapping the strings with his fingers as part of his performance. This detuning, matched by the band’s bassist Geezer Butler, was combined with the idea formulated whilst watching the queues for horror movie Black Sabbath that ‘if people are prepared to make money to be scared, then why don’t we write scary music?’, to create the incredibly heavy, aggressive, driving and slightly ‘out of tune’ (to conventional ears) sound of heavy metal, which was further popularised by the likes of Judas Priest, Deep Purple and Motley Crue (sorry, I can’t do the umlauts here).

Over the next few years, punk would slowly fall out of fashion, evolving into harder variations such as hardcore (which never penetrated the public consciousness but would make itself felt some years later- read on to find out how) and leaving other bands to develop it into post-punk; a pattern repeated with other genres down the decades. The 1980s was the first decade to see hip hop come to the fore,  partly in response to the newly-arrived MTV signalling the onward march of electronic, manufactured pop. Hip hop was specifically targeted at a more underground, urban circuit to these clean, commercial sounds, music based almost entirely around a beat rather than melody and allowing the songs to be messed around with, looped, scratched and repeated all for the sake of effect and atmosphere building. From hip hop was spawned rap, party, funk, disco, a new definition of the word DJ and, eventually, even dubstep. The decade also saw rock music really start to ‘get large’ with bands such as Queen and U2 filling football stadiums, paving the way for the sheer scale of modern rock acts and music festivals, and culminating, in 1985, with the huge global event that was Live Aid- not only was this a huge musical landmark, but it fundamentally changed what it meant to be a musical celebrity, and greatly influenced western attitudes to the third world.

By the late 80s and early 90s the business of counter-culture was at it again, this time with anger directed at a range of subjects from MTV tones, the boring, amelodic repetition of rap and the controversial policies of the Reagan administration that created a vast American ‘disaffected youth’ culture. This music partly formulated itself into the thoughtful lyrics and iconic sounds of bands such as REM, but in other areas found its expression and anger in the remnants of punk. Kurt Cobain in particular drew heavy inspiration from ‘hardcore’ bands (see, I said they’d show up again) such as Black Cloud, and the huge popularity of Nirvana’s ‘Smells Like Teen Spirit’ thrust grunge, along with many of the other genres blanketed under the title ‘alternative rock’ into the public consciousness (one of my earlier posts dealt with this, in some ways tragic, rise and fall in more detail). Once the grunge craze died down, it was once again left for other bands to formulate a new sound and scene out of the remnants of the genre, Foo Fighters being the most prominent post-grunge band around today. In the UK things went in a little different direction- this time resentment was more reserved to the staged nature of Top of the Pops and the like, The Smiths leading the way into what would soon become indie rock or Britpop. This wave of British bands, such as Oasis, Blur and Suede, pushed back the influx of grunge and developed a prominence for the genre that made the term ‘indie’ seem a bit ironic.

Nowadays, there are so many different great bands, genres and styles pushing at the forefront of the musical world that it is difficult to describe what is the defining genre of our current era. Music is a bigger business than it has ever been before, both in terms of commercial pop sound and the hard rock acts that dominate festivals such as Download and Reading, with every band there is and has ever been forming a part, be it a thread or a whole figure, of the vast musical tapestry that the last century has birthed. It is almost amusing to think that, whilst there is so much that people could and do complain about in our modern world, it’s very hard to take it out on a music world that is so vast and able to cater for every taste. It’s almost hard to see where the next counter-culture will come from, or how their musical preferences will drive the world forward once again. Ah well, we’ll just have to wait and see…

The Hairy Ones

My last post on the subject of music history covered the relatively short timespan between around 1950 and 1965, leaving off at about the time The Beatles began leading the ‘British Invasion’ of American music culture. This invasion was a confluence of a whole host of factors; a fresh generation of youths wishing to identify with something new as ‘theirs’ and different to their parents, a British music scene that had been influenced by the American one without being so ingratiated into it as to snub their ability to innovate and make a good sound, and the fact that said generation of youngsters were the first to grow up around guitar music and thus the first to learn to play them and other genre-defining instruments en masse. Plus, some seriously good musicians in there. However, the British invasion was only the first of a multi-part wave of insane musical experimentation and innovation, flooding the market with new ideas and spawning, in the space of less than a decade, almost every genre to exist today. And for the cause of much of part two, we must backtrack a little to 1955.

Y’see, after the Second World War Japan, the dominant East Asian power, had surrendered unconditionally to the Allies and there was no dominant force in the region. This created something of a power vacuum in the area, with a host of new governments trying to rise from the post-war chaos and establish themselves as such a power. Many of these new nations, including those of China, Cambodia, North Korea and North Vietnam, were Communist states, and therefore were a serious concern to the western world. The US in particular, as a fiercely capitalist power, were deeply worried by the prospect of the whole of South East Asia, according to communist theory, just amalgamating into another great communist superpower and landing them with next to zero chance of triumphing in their ‘battle against communism’ against the already hugely powerful Soviet Union. As such, they were hell-bent on preserving every ounce of capitalist democracy they could in the area, and were prepared to defend such governments with as much force as necessary. In 1950 they had already started a war in Korea to prevent the communist north’s invasion of the democratic south, with the practical upshot (after China joined in) of re establishing the border pretty much exactly where it had been to start with and creating a state of war that, officially, has yet to end. In 1955, a similar situation was developing in Vietnam, and President Dwight D Eisenhower once again sent in the army.

Cut to ten years later, and the war was still going on. Once a crusade against the onward-marching forces of communism, the war had just dragged on and on with its only tangible result being a steady stream of dead and injured servicemen fighting a war many, especially the young who had not grown up with the degree of Commie-hating their parents had, now considered futile and stupid. Also related to ‘the Red Scare’ was the government’s allowing of capitalist corporations to run haywire, vamping up their marketing and the consumer-saturation of America. This might have lead to a 15 year long economic boom, but again many of the younger generation were getting sick of it all. All of this, combined with a natural teenage predisposition to do exactly what their parents don’t want them to, lead to a new, reactionary counter-culture that provided an impetus for a whole wave of musical experimentation; hippies.

The hippie movement (the word is, strangely, derived from ‘hipster’) was centred around pacifism, freedom of love and sex (hence ‘make love not war’), an appreciation of the home made and the natural rather than the plastic and capitalist, and drug use. The movement exists to this day, but it was most prevalent in the late 60s when a craze took the American youth by storm. They protested on a huge variety of issues, ranging from booing returning soldiers and more general anti-war stuff (hippies were also dubbed ‘flower children’ for their practice of giving flowers to police officers at such demonstrations) to demonstrations on the banning of LSD or ‘acid’, one of their more commonly used drugs. This movement of wired, eco-centric vegetarians didn’t connect well with the relatively fresh, clean tones of rock & roll and The Beatles, and inspired new music based around their psychedelic and their ‘appreciation’ of drug use. It was in this vein that The Beatles recorded Lucy in the Sky with Diamonds, and why Jimi Hendrix and Janis Joplin rose to fame in a new genre known as ‘acid rock’ (named after the drug from which most of the lyrics were ‘inspired’). Characterised by long, confusing and hideously difficult solos (I’m looking at you Hendrix), this was the prominent genre on show at the infamous Woodstock festival of 1969, featuring Hendrix, Joplin, The Who, The Grateful Dead & Carlos Santana among other things. Woodstock was the high point of the hippie movement, with over half a million fans attending to smoke, listen to the music, skinny dip and make love in and around the lake and generally by as hippie as possible.

Hippie culture went downhill post-Woodstock; public outcry following the Altamont Free Concert close to San Francisco (where Hell’s Angels provided security and shot a concert-goer during The Rolling Stones’ set for brandishing a gun) coincided with ‘the hippie generation’ mostly growing up. The movement still exists today, and it legacy in terms of public attitudes to sexual freedom, pacifism and general tolerance (hippies were big on civil rights and respect for the LGBT community) is certainly considerable. But their contribution to the musical world is almost as massive; acid rock was a key driving force behind the development of the genres of folk rock (think Noah and the Whale) and heavy metal (who borrowed from Hendrix’s style of heavy guitar playing). Most importantly, music being as big a part as it was of hippie culture definitively established that the practice of everyone, even the lowliest, ‘commonest’ people, buying, listening to, sharing and most importantly making music themselves was here to stay.

The story of hippies covers just one of the music families spawned out of the late 60s. The wave of kids growing up with guitars and the idea that they can make their own music, can be the next big thing, with no preconceived ideas, resulted in a myriad of different styles and genres that form the roots of every style of modern rock music. This period was known as ‘the golden age of rock’ for a reason; before pop was big, before hip-hop, before rap, decades before dubstep, before even punk rock (born in the early seventies and disliked by many serious music nerds for being unimaginative and stupid), rock music ruled and rock music blossomed.

You could argue that this, then, marks the story of rock, and that the rest of the tale is just one long spiral downwards- that once the golden age ended, everything is just a nice depressing story. Well, I certainly don’t like to think of that as true (if only because I would rather not have a mindset to make me stop listening to music),  but even if it was, there is a hell of a lot of stuff left in this story. Over? Not for another post or two…

NMEvolution

Music has been called by some the greatest thing the human race has ever done, and at its best it is undoubtedly a profound expression of emotion more poetic than anything Shakespeare ever wrote. True, done badly it can sound like a trapped cat in a box of staplers falling down a staircase, but let’s not get hung up on details here- music is awesome.

However, music as we know it has only really existed for around a century or so, and many of the developments in music’s  history that have shaped it into the tour de force that it is in modern culture are in direct parallel to human history. As such, the history of our development as a race and the development of music run closely alongside one another, so I thought I might attempt a set of edited highlights of the former (well, western history at least) by way of an exploration of the latter.

Exactly how and when the various instruments as we know them were invented and developed into what they currently are is largely irrelevant (mostly since I don’t actually know and don’t have the time to research all of them), but historically they fell into one of two classes. The first could be loosely dubbed ‘noble’ instruments- stuff like the piano, clarinet or cello, which were (and are) hugely expensive to make, required a significant level of skill to do so, and were generally played for and by the rich upper classes in vast orchestras, playing centuries-old music written by the very few men with the both the riches, social status and talent to compose them. On the other hand, we have the less historically significant, but just as important, ‘common’ instruments, such as the recorder and the ancestors of the acoustic guitar. These were a lot cheaper to make and thus more available to (although certainly far from widespread among) the poorer echelons of society, and it was on these instruments that tunes were passed down from generation to generation, accompanying traditional folk dances and the like; the kind of people who played such instruments very rarely had the time to spare to really write anything new for them, and certainly stood no chance of making a living out of them. And, for many centuries, that was it- what you played and what you listened to, if you did so at all, depended on who you were born as.

However, during the great socioeconomic upheaval and levelling that accompanied the 19th century industrial revolution, music began to penetrate society in new ways. The growing middle and upper-middle classes quickly adopted the piano as a respectable ‘front room’ instrument for their daughters to learn, and sheet music was rapidly becoming both available and cheap for the masses. As such, music began to become an accessible activity for far larger swathes of the population and concert attendances swelled. This was the Romantic era of music composition, with the likes of Chopin, Mendelssohn and Brahms rising to prominence, and the size of an orchestra grew considerably to its modern size of four thousand violinists, two oboes and a bored drummer (I may be a little out in my numbers here) as they sought to add some new experimentation to their music. This experimentation with classical orchestral forms was continued through the turn of the century by a succession of orchestral composers, but this period also saw music head in a new and violently different direction; jazz.

Jazz was the quintessential product of the United States’ famous motto ‘E Pluribus Unum’ (From Many, One), being as it was the result of a mixing of immigrant US cultures. Jazz originated amongst America’s black community, many of whom were descendants of imported slaves or even former slaves themselves, and was the result of traditional African music blending with that of their forcibly-adopted land. Whilst many black people were heavily discriminated against when it came to finding work, they found they could forge a living in the entertainment industry, in seedier venues like bars and brothels. First finding its feet in the irregular, flowing rhythms of ragtime music, the music of the deep south moved onto the more discordant patterns of blues in the early 20th century before finally incorporating a swinging, syncopated rhythm and an innovative sentiment of improvisation to invent jazz proper.

Jazz quickly spread like wildfire across the underground performing circuit, but it wouldn’t force its way into popular culture until the introduction of prohibition in the USA. From 1920 all the way up until the Presidency of Franklin D Roosevelt (whose dropping of the bill is a story in and of itself) the US government banned the consumption of alcohol, which (as was to be expected, in all honesty) simply forced the practice underground. Dozens of illegal speakeasies (venues of drinking, entertainment and prostitution usually run by the mob) sprung up in every district of every major American city, and they were frequented by everyone from the poorest street sweeper to the police officers who were supposed to be closing them down. And in these venues, jazz flourished. Suddenly, everyone knew about jazz- it was a fresh, new sound to everyone’s ears, something that stuck in the head and, because of its ‘common’, underground connotations, quickly became the music of the people. Jazz musicians such as Louis Armstrong (a true pioneer of the genre) became the first celebrity musicians, and the way the music’s feel resonated with the happy, prosperous feeling surrounding the economic good times of the 1920s lead that decade to be dubbed ‘the Jazz Age’.

Countless things allowed jazz and other, successive generations to spread around the world- the invention of the gramophone further enhanced the public access to music, as did the new cultural phenomenon of the cinema and even the Second World War, which allowed for truly international spread. By the end of the war, jazz, soul, blues, R&B and all other derivatives had spread from their mainly deep south origins across the globe, blazing a trail for all other forms of popular music to follow in its wake. And, come the 50s, they did so in truly spectacular style… but I think that’ll have to wait until next time.

Think of the CHILDREN!

My last post dealt with the way that sex in our society is something kept very much under wraps, dusted under the carpet and kept out of the conversation of everyday life as much as possible. This post however could be said to be completely debunking every point I made in the last one, for today I will be considering the issue of the increasing use & prevalence of sex, sexuality and sexual connotations in society today.

The main people voicing a strong opinion against this trend are, of course, the kind of militant parents who started a war in the South Park movie (good film, see it if you can). They argue that modern media and marketing strategies place a lot of emphasis on the use of sex symbols and sexual connotations, and that these strategies are, more worryingly, being aimed at a steadily younger audience. Young girls in particular are often quoted as being aggressively targeted by clothing companies from as young as 8, companies trying to buy them into the whole ‘looks and clothes are the most important thing ever’ mentality in order to turn them into fashion-obsessed consumers as early as possible.

There’s certainly a lot of evidence to support their theory as to the increased prevalence of sexual symbolism in today’s culture. Sport may be a good place to look for examples- modern female sports stars are nowadays judged mainly by the way they look, and in many sports where men and women have roughly equal exposure (such as tennis) female competitors often have larger sponsorship deals. Is this because they are better at persuading people that sports equipment is awesome? No, it’s because they are capable of advertising perfume by wearing hardly any clothes and exploiting their sex appeal (think Maria Sharapova, whose game suffered heavily in the few years after she won Wimbledon as she turned into more of a model than a tennis player). And then what about tabloid newspapers and their page 3 hooks for readers, ‘lads mags’ that now have enough status to be invited as judges for the nomination of Sports Personality of The Year (not the BBC’s proudest moment), and clothes companies that now market ‘sexy high heels’ at under 10s?

So… where can this be traced back to? Well, if we, as the pressure groups tend to, blame everything on businesses and clothing companies, their reasoning is actually very simple. Firstly, to consider the issue of children being targeted in one way or another, it’s a well recognised fact that kids love to appear grown-up. They get fussy about their ages (“I’m not 10, I’m 10 and a half!”), copy their parents’ habits and what they see on TV, hate not being able to do stuff on account of age or size and might even try on Mummy and Daddy’s clothes when they’re a bit younger. A child’s ultimate fantasy (and probably one shared by a few adults as well) is to live with all the opportunity and ability of an adult, and without any of the responsibility. For them, therefore, all this sexually-related material that permeates their life is not about sex (which they probably don’t understand properly if at all), but about adulthood, and this just screams ‘awesome’ directly at them. We must also remember that it’s not just the kids who’re at it either; parents love it when their children appear ‘grown-up’ and mature because it makes them seem special, a cut above their peers, subtly suggesting to parents that not only are their kids better than everyone else’s, but that they themselves are better parents. Therefore, whilst some parents might be appalled at the sight of a 9 year old in heels and a miniskirt, others might think of her as quite the young woman, and perhaps even be jealous of the maturity that child seems to have compared to theirs.

And then we must consider a fact that countless bits of market research has shown- sex appeal sells stuff. Even if children don’t get the symbolism, their parents do, and whether the stuff they’re buying is for them or their kids, a bright, smiling, good-looking woman is more likely to encourage them to buy something than an advert featuring a dour looking bloke showing no interest whatsoever. This is especially true when we consider fields such as scent, beauty products and fashionable clothing, all of which are selling products actively designed to make you seem more attractive and, according to Freud at least, get you more sex. Even if you don’t make that connection consciously, there’s no doubt that your subconscious mind picks up on the connection, and that’s before we even consider how totally blatant use of sex, such as in tabloid page 3 columns, acts as a straight marketing hook to sell things. Put simply, sex appeal is an undeniably successful marketing strategy that makes perfect sense, from a purely fiscal point of view, to use.

To finish off, I would like to offer just a snippet of a history lesson. The 1920s were a great time for the USA, producing an economic boom thanks to the likes of Henry Ford,  massive growths in cultural areas such as major league sport, and reinventing social mobility. For the first time, women had a degree of social freedom, particularly among those known as ‘flappers’, who would cut their hair short, drink and smoke in direct and deliberate contravention of the classical female norm. The invention of the car gave young people freedom from their parents and invented the date for the first time, and in jazz music the young of the Roaring Twenties had their own music and social scene as well. This lead, among other things, to a huge increase in sexual freedom among the young, and the media of the time reflected this. This was especially true in the cinema, a relatively new phenomenon, which quickly developed the first sex symbols in the likes of Rudolf Valentino and Clara Bow, prompting advertising and marketing of the time to begin exploiting sex appeal as a means to sell their products. Understandably, the older generation went into uproar over this cultural revolution, but it didn’t make a scrap of difference, and a fresh wave of American culture swept across the world.

Sound familiar? It should do- it’s the same thing people are complaining about now, and people have complained in the same way about the changes in every successive generation, be it teenagers in the 50s, hippies in the 60s, or metal in the 70s. Culture changes, and that’s just a fact of life. There’s nothing wrong with being angry about it, but we must remember that society has survived each new wave of culture and come through each none the worse for wear. If you want to uphold society, then forming a pressure group for each successive thing that offends you probably isn’t the bet way to weather the storm. You’ll have far better results just sticking to what you do like, upholding the values you think are important, and trying to pass those off to your children. It’ll be a lot less painful.