The Land of the Red

Nowadays, the country to talk about if you want to be seen as being politically forward-looking is, of course, China. The most populous nation on Earth (containing 1.3 billion souls) with an economy and defence budget second only to the USA in terms of size, it also features a gigantic manufacturing and raw materials extraction industry, the world’s largest standing army and one of only five remaining communist governments. In many ways, this is China’s second boom as a superpower, after its early forays into civilisation and technological innovation around the time of Christ made it the world’s largest economy for most of the intervening time. However, the technological revolution that swept the Western world in the two or three hundred years during and preceding the Industrial Revolution (which, according to QI, was entirely due to the development and use of high-quality glass in Europe, a material almost totally unheard of in China having been invented in Egypt and popularised by the Romans) rather passed China by, leaving it a severely underdeveloped nation by the nineteenth century. After around 100 years of bitter political infighting, during which time the 2000 year old Imperial China was replaced by a republic whose control was fiercely contested between nationalists and communists, the chaos of the Second World War destroyed most of what was left of the system. The Second Sino-Japanese War (as that particular branch of WWII was called) killed around 20 million Chinese civilians, the second biggest loss to a country after the Soviet Union, as a Japanese army fresh from an earlier revolution from Imperial to modern systems went on a rampage of rape, murder and destruction throughout the underdeveloped northern China, where some war leaders still fought with swords. The war also annihilated the nationalists, leaving the communists free to sweep to power after the Japanese surrender and establish the now 63-year old People’s Republic, then lead by former librarian Mao Zedong.

Since then, China has changed almost beyond recognition. During the idolised Mao’s reign, the Chinese population near-doubled in an effort to increase the available worker population, an idea tried far less successfully in other countries around the world with significantly less space to fill. This population was then put to work during Mao’s “Great Leap Forward”, in which he tried to move his country away from its previously agricultural economy and into a more manufacturing-centric system. However, whilst the Chinese government insists to this day that three subsequent years of famine were entirely due to natural disasters such as drought and poor weather, and only killed 15 million people, most external commentators agree that the sudden change in the availability of food thanks to the Great Leap certainly contributed to the death toll estimated to actually be in the region of 20-40 million. Oh, and the whole business was an economic failure, as farmers uneducated in modern manufacturing techniques attempted to produce steel at home, resulting in a net replacement of useful food for useless, low-quality pig iron.

This event in many ways typifies the Chinese way- that if millions of people must suffer in order for things to work out better in the long run and on the numbers sheet, then so be it, partially reflecting the disregard for the value of life historically also common in Japan. China is a country that has said it would, in the event of a nuclear war, consider the death of 90% of their population acceptable losses so long as they won, a country whose main justification for this “Great Leap Forward” was to try and bring about a state of social structure & culture that the government could effectively impose socialism upon, as it tried to do during its “Cultural Revolution” during the mid-sixties. All this served to do was get a lot of people killed, resulted in a decade of absolute chaos, literally destroyed China’s education system and, despite reaffirming Mao’s godlike status (partially thanks to an intensification in the formation of his personality cult), some of his actions rather shamed the governmental high-ups, forcing the party to take the angle that, whilst his guiding thought was of course still the foundation of the People’s Republic and entirely correct in every regard, his actions were somehow separate from that and got rather brushed under the carpet. It did help that, by this point, Mao was now dead and was unlikely to have them all hung for daring to question his actions.

But, despite all this chaos, all the destruction and all the political upheaval (nowadays the government is still liable to arrest anyone who suggests that the Cultural Revolution was a good idea), these things shaped China into the powerhouse it is today. It may have slaughtered millions of people and resolutely not worked for 20 years, but Mao’s focus on a manufacturing economy has now started to bear fruit and give the Chinese economy a stable footing that many countries would dearly love in these days of economic instability. It may have an appalling human rights record and have presided over the large-scale destruction of the Chinese environment, but Chinese communism has allowed for the government to control its labour force and industry effectively, allowing it to escape the worst ravages of the last few economic downturns and preventing internal instability. And the extent to which it has forced itself upon the people of China for decades, forcing them into the party line with an iron fist, has allowed its controls to be gently relaxed in the modern era whilst ensuring the government’s position is secure, to an extent satisfying the criticisms of western commentators. Now, China is rich enough and positioned solidly enough to placate its people, to keep up its education system and build cheap housing for the proletariat. To an accountant, therefore,  this has all worked out in the long run.

But we are not all accountants or economists- we are members of the human race, and there is more for us to consider than just some numbers on a spreadsheet. The Chinese government employs thousands of internet security agents to ensure that ‘dangerous’ ideas are not making their way into the country via the web, performs more executions annually than the rest of the world combined, and still viciously represses every critic of the government and any advocate of a new, more democratic system. China has paid an enormously heavy price for the success it enjoys today. Is that price worth it? Well, the government thinks so… but do you?


The Hidden Benefits

Corporations are having a rather rough time of it at the minute in the PR department. This is only to be expected given the current economic climate, and given the fact that almost exactly the same feelings of annoyance and distrust were expressed during the other two major economic downturns of the last 100 years. Big business has always been the all-pervasive face of ‘the man’, and when said man has let us down (either during a downturn or at any point in history when somebody is holding a guitar), they tend to be (often justifiably) the main victims of hatred. In essence, they are ‘the bad guys’.

However, no matter how cynical you are, there are a couple of glaring inconsistencies in this concept- things that can either (depending on your perspective) make the bad guys seem nice, make nice things seem secretly evil, or just make you go “WTF?”. Here we can find the proverbial shades of grey.

Let us consider, for instance, tourism. Nobody who lives anywhere even remotely pretty or interesting likes tourists, and some of the local nicknames for them, especially in coastal areas for some reason, are simultaneously interesting, hilarious and bizarre. They are an annoying bunch of people, seeming always to be asking dumb questions and trailing around places like flocks of lost sheep, and with roughly the same mental agility- although since the rest of us all act exactly the same when we are on holiday, then it’s probably better to tolerate them a little. Then there is the damage they can do to a local area, ranging from footpath erosion and littering to the case o the planet Bethselamin, “which is now so worried about the cumulative erosion of 10 billion visiting tourists a year that any net imbalance between the amount you eat and the amount you excrete whilst on the planet is surgically removed from your body weight when you leave- so every time you go to the lavatory there it is vitally important to get a receipt” (Douglas Adams again). The tourism industry is often accused of stifling local economies in places like Yorkshire or the Lake District, where entire towns can consist of nothing but second homes (sending the local housing market haywire), tea shops and B&B’s, with seemingly no way out of a spiral of dependence upon it.

However, what if I was to tell you that tourism is possibly the single most powerful force acting towards the preservation of biodiversity and the combating of climate change? You might think me mad, but consider this- why is there still Amazonian rainforest left? Why are there vast tracks of national path all over southern Africa? We might (and in fact should) be able to think of dozens of very good reasons for preserving these habitats, not least the benefits to making sure that all of our great planet’s inhabitants are allowed to survive without being crushed under the proverbial bulldozer that is civilisation, and the value to the environment of the carbon sink of the rainforests. But, unfortunately, when viewed from a purely clinical standpoint these arguments do not stand up. Consider the rainforest- depending on your perspective this is either a natural resource that is useful for all sorts of namby-pamby reasons like ensuring the planet doesn’t suffocate, or a source of a potentially huge amount of money. Timber is valuable stuff, especially given the types (such as mahogany) and sizes of trees one gets in the Amazon delta. Factor in that gain with the fact that many of the countries who own such rainforest are desperately poor and badly need the cash, and suddenly the plight of the Lesser Purple-Crested Cockroach seems less important.

And here tourists come to the rescue, for they are the sole financial justification for the preservation  of the rainforests. The idea of keeping all this natural biodiversity for people to have is all well and good, but this idea backed up by the prospect of people paying large sums of money to come and see it becomes doubly attractive, interesting governments in potential long-term financial gain rather than the quick buck that is to be gained from just using up their various natural resources from a purely industrial point of view.

Tourism is not the only industry that props up an entire section of life that we all know and love. Let me throw some names at you: Yahoo, Facebook, Google, Twitter. What do all of those (and many other besides) have in common? Firstly, that all are based on the internet, and secondly that the services offered by all three are entirely free. Contrast that against similarity three, that all are multi-billion dollar companies. How does this work? Answer, similarity 4: all gain their income from the advertising industry.

Advertising and marketing is another sect of modern business that we all hate, as adverts are always annoying by their presence, and can be downright offensively horrible in some cases. Aggressive marketing is basically the reason we can’t have nice things generally, and there is something particularly soulless about an industry whose sole purpose is to sell you things based on what they say, rather than what’s good about whatever they’re selling. They are perhaps the personification of the evils of big business, and yet without it, huge tracts of the internet, the home of the rebellion against modern consumer culture, would simply not be able to exist. Without advertising, the information Facebook has on its hundreds of millions of users would be financially useless, let alone the users themselves, and thus it would not be able to exist as a company or, probably, an entity at all, let alone one that has just completed one of the highest-value stock market flotations in commercial history. Google would exist perhaps merely as a neat idea, something a geek might have thought of in college and never been able to turn into a huge business that deals with a gigantic stake in web traffic as well as running its own social network, email service and even the web browser I am typing this on.

This doesn’t make advertisers and tourism companies suddenly all angels in the light of the world, and they are probably just as deserving of all the cynicism they get (equally deserving, probably, are Facebook and Google, but this would ruin my argument). But it’s worth thinking that, no matter how pushy or annoying they start to get, it may be a small price to pay for the benefits their very existence lends to us.