Alternative Marketing

Extra Credits is one of my favourite online productions: what started out as a couple of animated lectures on videogames as art written by then student Daniel Floyd and posted on YouTube has now attracted attracted a huge fan base of gamers wishing to greater understand videogames as a form of artistic media.  Nowadays the show is hosted by Floyd, utilises the art services of LeeLee Scaldaferri and Scott deWitt and its content comes straight from the mind of James Portnow, one of the videogame industry’s leading lights when it comes to advancing them as a respected form of media and art. It provides intelligent yet easy-to-understand discussion on a topic too frequently ignored and trivialised by gamers and the general public alike, and its existence is a boon to the gaming world.

However, a while back they produced an episode that I found particularly interesting. Creative Assembly, the developers behind the hugely successful Total War franchise, apparently had some money left over in the marketing budget for their latest game, Total War: Rome II, and offered to subcontract the Extra Credits team (with their old art maestro Allison Theus) to make a few episodes about the Punic Wars, possibly the single most crucial event in the Roman Empire’s rise to power. They weren’t asked to mention the Total War franchise or Rome II at all, or even so much as mention videogames, just to make some short historical lectures in the engaging style that has made them so successful. The only reason I know of this origin story is because they deliberately chose to mention it in their intro.

As a marketing tactic, hiring somebody to not talk about the content of your game is a somewhat strange one, at least on the surface of it, but when one works backwards from the end-goal of marketing Creative Assembly’s tactic starts to seem more and more clever. The final aim of games marketing is, of course, to make more people buy your game, which generally takes one of two forms; the creation, expansion and maintenance of a core fanbase who will always buy your game and will do their own viral marketing for you, and the attraction of buyers (both new and returning) outside this core bracket. The former area is generally catered for by means of convention panels, forums, Facebook groups and such, whilst the latter is what we are interested in right now.

Generally, attempting to attract ‘non-core’ buyers in the gaming world takes the form of showing off big, flashy adverts and gameplay demonstrations, effectively saying ‘look at all the stuff our game can do!’ amidst various bits of marketing jargon. However, gameplay features alone aren’t everything, and there is a growing body of evidence to suggest that, for many gamers (compulsive Call of Duty players perhaps being an exception) story is just as important a consideration in their games as gameplay features. For a game such as the Total War series, where there is no predefined story and a distinct lack of character interaction*, one might think that this consideration becomes irrelevant, but it nonetheless demonstrates a key point; the core motivation behind videogame players is frequently not concerned with the gameplay features that form the bulk of most marketing material.

For a Total War game, the key motivating factor is based around a power fantasy; the dream of the player controlling the entire world at the head of one of the greatest Empires in history and of winning epic battles against great odds. From here we can dissect the motivation further- the thrill of victory in some great, decisive battle against your nemesis comes not just from the victory itself, but also from the idea of the players’ skill allowing them to outsmart the enemy and overcome the no doubt overwhelming odds. The dream of dominion over all Europe and beyond comes is partly satisfying for the sense of power it alone generates, but this sense of achievement is enhanced when one knows it is being played out against some great historical background, full of its own great stories, giving it some context and allowing it to carry even more weight. In Rome II for example, you have the options to emulate or even surpass the achievements of the mightiest Roman generals and Emperors, placing yourself on a par with Scipio and the various Caesars, or alternatively you can play as another faction and overcome what history tells us is one of the greatest empires and most unstoppable military forces ever to walk the earth. You can literally change the course of history.

One might ask, therefore, why marketeers don’t focus more on these aspects of the games, and to an extent they do; adverts for games such as the Total War franchise are frequently filled with inspiring messages along the lines of ‘Lead your nation to victory!’ or ‘Crush all who dare oppose you!’. But the very format of an advert makes really delivering on this historical power fantasy difficult; with screen time expensive and thus at a premium, there is little room to wax lyrical about any great history or to debate military tactics. A convention panel or gameplay demo can go a little further, but the usefulness of these is limited since most of the people who are going to be there will be fans of the series anyway; their main focus is community-building. And that’s where Extra Credits come in.

What Creative Assembly have realised is that Extra Credits have a large audience of gamers who are already well-indoctrinated with the concept of buying games (as some advert-viewers may not be) and think deeply enough about their games that flashy adverts are unlikely to impress them as much as they might some audience. Thus, to recruit members of the EC audience to buy the game, they need to sell them on the core appeal of the campaign, that of the epic history surrounding the game and your chance to manipulate it; and thus, they came up with the idea to simply educate the gaming world about this amazing piece of history, get them interested in it and make them want to explore it through games, their favourite sort of media. The Punic wars too are a masterful choice of subject matter; once commonly taught in schools (meaning there’s a pretty decent body of work analysing them to draw upon), they fell out of favour as Latin and other features of classical education began to drop out of the school system, meaning the majority of the population are unfamiliar with this epic tale of warfare on the grandest of scales. Given how relatively cheap and simple a technique it is, since it lets others do most of the legwork for you, it’s a truly masterful piece of marketing. And I’m not just saying that because it’s resulted in a video I like.

*I didn’t mention it in the main post because it disrupts the flow, but even without a preset story grand strategy games most certainly have a narrative. Indeed, the self-made stories of beating down a simultaneous rebellion and foreign invasion, and in the process gaining the moniker of ‘the Great’, are one of the main things that makes me enjoy playing Crusader Kings II. There’s an entire post’s-worth of discussion on the subject of videogames’ potential for fluid, non-linear storytelling, but that’s for another time

Advertisement

The Most Contentious Patch of Land In Human History

“The situation in Palestine” has become something of a cliche; the definitive example of terribly serious discussion taking place during a dinner party talked about by middle class men with glasses and a humanities degree. It also happens to be about the single most politically delicate and contentious issue in the world today, and indeed concerns a patch of earth that could be said to have spilt more blood and caused more destruction in fighting over it than any other. Palestine’s is a long and bloody history, but it is a story often presumed rather than explained in full: so here is my effort to explain, in about as much fullness as a blog post will allow, what ‘the situation in Palestine’ actually is.

Palestine is an old geographical term that originally referred to a Roman province in the area in and around what is now the country of Israel (although that statement is contentious enough on its own, for reasons that will become clear later). However, included within its borders is the city of Jerusalem and many of the holiest sites of the religions of Christianity, Islam and Judaism, and having three conflicting and very… forceful ideologies trying to share the same space was just never going to work. When Islam began to realise the potential of several hundred zealots and a lot of swords put together, the Holy Land (which included Palestine) came under Islamic rule and, as my previous posts on the Crusades explained, two thousand years of throwing the military might of Christendom against it failed to make any long-term difference. In time, Palestine was to come under the control of the mighty Ottoman Empire that would come to dominate the Middle East right up until the end of the nineteenth century. However, prior to the First World War what was left of the Empire, by that time a relatively technologically backward state compared to the industrialised powers of western Europe, threw its lot in with the Triple Alliance (ie the Germans), and during the war itself Palestine was invaded by the British. Post-war, the British were given a mandate to manage the region by the short-lived League of Nations as it attempted to organise the remnants of the Empire, and thus the territory effectively became part of the British Empire.

Prior to that, and with Muslims proving difficult opponents for Christianity to fight, successions of Christian rulers turned on a far easier target: Jews. The New Testament forbade moneylending, but it was such an economically useful practice that Jews were often able to make a good living out of providing the service to Christians. This meant the Jewish population was rich and sinful by Christian ruling, and combining that with their ethnic differences and the fact that they had no distinct nations or military power made them very, very easy for the Christian world to hate and persecute. During the Norman period (and probably quite a while since then), the main entertainment for residents of London appears to have been trashing the Jewish quarter every time a significant effect of some sort occured/they got bored on a Friday evening. People have come up with all sorts of regions for why Hitler and his ilk had such a vehement hatred of Jewish people, but the simplest explanation is also the most likely; that anti-Semitism was just, very, very common at the time and Hitler was just one Jew-hater of many.

However, it was actually prior to the Second World War that tensions in the region of Palestine began to intensify. The British had promised the Jewish population of the world in general a homeland in the area, perhaps as a retroactive apology for the years of persecution they’d suffered at the hands of the British and others, and hoped that the Jews and Arabs could live side-by-side with one another. This didn’t really work, mostly since the Muslim population in the area was (at the time) ten times that of the Jewish one, and tensions in the region escalated; there were three rebellions against British rule whilst they governed, partly in response to this Jewish repatriation policy. By the time the Second World War ended the western world was justifiably shocked at the sheer scale of genocide perpetuated by the Nazis, but a collective look back over their own history ended in cringes of guilt as they realised they had very little in the way of moral high ground. This guilt, combined with the very liberal, democratic and anti-imperialist sentiments gripping Britain at the time (its first labour government had, after all, just been installed), led Britain and the new United Nations, successor to the League of Nations who’d created the mandate in the first place, to push forwards with their plan to give the Jews a homeland. In 1947, the UN decided that having the two groups living alongside each other was just asking for even more trouble than was already present, and proposed a new, partitioned state of Palestine. Palestine would be divided, into one area governed by the Jews and three separate areas within the country’s borders that would be Muslim-controlled. Jerusalem was to be under the UN’s jurisdiction (this was back when this was something the UN would do) and would be a free city, available to everyone. Which all sounds great in theory, but the thought of giving up yet more of their land to the Jewish occupiers was the final straw for the Arabs. This new border lasted less than a week before war was in full swing.

The Arab Higher Commitee rejected the UN’s partition proposal, and civil war erupted in the new country, mostly thanks to disorganised groups of unofficial Arabic soldiers and snipers (there was no organised Israeli army and the politicians from other countries were still arguing in the UN). Thousands were killed, and thousands more left the country in search of pastures less violent (mostly Arabs, who at least had other homelands to go to). The British were supposed to be keeping order in the region during the transition phase, but were mainly interested in covering themselves whilst they evacuated as many troops as possible. By May 1948, the Jewish population in the region had got themselves sufficiently organised to declare the new, Jewish state of Israel over the entirety of Palestine, and the civil war segued into a more official conflict as the newly formed Israeli army began squaring up against the local Arab countries (mainly Jordan and Egypt). Supplied and trained by the USA (whose population have historically supported the state of Israel for an apparently bizarre reason concerning the Biblical prediction of Jesus’ second coming- I’m not even joking), the Jewish forces took control of much of the area originally allotted to the Palestinian Muslims (including most of Jerusalem) and left them only with the areas we now call the Gaza strip and the West Bank. Since the Arabs wouldn’t accept having control over only part of the country they considered theirs, and did not recognise the state of Israel anyway, no official Muslim state of Palestine was declared (since the Arabs believed the old one had never actually ended), hence why these different areas don’t show up separately on maps.

With the new Jewish state formed and many Arabs driven from their land (in total nearly one and a half million Arabs were displaced or left the area of their own volition as a result of the two-part war, a refugee crisis that has yet to fully resolve itself), a sizeable chunk of the Jewish population in the Arabian peninsula immigrated to Israel, with the consequence that over three quarters of the current population of Israel are Jewish. This did not help the smouldering tensions along the borders Israel had with its Arab neighbours, and for nearly two decades open hostility and sporadic outbreaks of fighting were the norm. On June 5 1967, the Israelis (in the latest of what was becoming a long series of aggressive political manoeuvres) launched a pre-emptive strike against their key enemies of Syria, Egypt and Jordan, using their US-made aircraft to annihilate the air forces of all three nations whilst they were still on the ground in what became known as the Six Day War (some people wonder how they ever got away with this. These people forget that this was the Cold War, and you did not go telling the USA’s allies what they could or couldn’t do). With control of the air now theirs, Israeli ground troops took full control of the city of Jerusalem, drove back Arab attempts at a counter-attack, took the Golan Heights from Syria, the Sinai desert from Egypt, increased fivefold in size (now it also had control of the West Bank and Gaza strip) and eventually destroyed around 80% of Egypt’s military capacity and killed around 30,000 Arab troops. In six days. It was one of the bloodiest, and militarily most impressive, weeks in modern history.

Now the Arab world was doubly furious, but there was little they, in their weakened state, could do about it. Israel hoped this would draw the Arabs to the negotiating table in pursuit of peace and prosperity, but (perhaps understandably), they still wouldn’t have anything to do with them, not even recognising the existence of the state of Israel. After six years of brooding and rebuilding their military strength, the Arab world launched an invasion of their own, called the Yom Kippur war after its timing to coincide with the holiest day of the Jewish Calendar and backed by the Soviet Union, and the Egyptian army* crossed the psychologically significant Suez Canal that had marked the border. Although the war eventually cost over 18,000 Arab lives to around 8,000 Israeli ones, with Israeli air power eventually winning them the day and forcing a UN-backed ceasefire (and nearly precipitating nuclear war, but that’s another story), it deeply damaged the Israeli’s confidence that their military might could be used to bully their Arab neighbours. In November 1977, Egypt recognised the state of Israel and in 1982, Israel gave back the Sinai desert.

On the map, very little has changed since then; but the fundamental argument as to who the land of Israel/Palestine belongs to has yet to be settled, and probably never will be. Indeed, the situation has only intensified as great barriers have been built by the Israelis and they have attacked Muslim communities (both, they say, in an effort to combat terrorism). Indeed, to this day, Israel and Syria are still technically at war, even though there is an Islamic . Some blame the Isrealis gung-ho attitude, whilst others claim they are only acting in response to Muslim aggression (and anyone who’s ever travelled into Israel via their national airline can tell you how stringent their security policy is). The only things that can safely be said without picking sides is that ‘the situation in Palestine’ has claimed thousands of lives, ruined countless others, has no side who are clearly on the ‘right’ side and doesn’t look like it will be ending any time soon. It is a sad state of affairs.

*The key instigator for the invasion was Egyptian president Anwar Sadat, who would be assassinated in 1981 by militants opposed to his peace treaty. His replacement was welcomed by the western world for bringing stability to Egypt; and Hosni Mubarak was still ‘bringing stability’ to his nation right up until the Arab Spring of two years ago. Another key ally was president Hafez al-Assad of Syria, who kept office from 1971 to 2000 when his son Bashar took over. This is the same Bashar al-Assad currently accused of using chemical weapons against Syrian rebels. I don’t know that this is relevant, just thought it was… interesting.

Top 5 ‘Upper Class Idiots In Charge’

In his excellent book ‘An Utterly Impartial History Of Britain’ (which I use as partial source material for far too many of my history-based posts), author John O’Farrell offers us the subtitle of ‘Two Thousand Years of Upper Class Idiots In Charge’. As a description of Britain’s, and indeed most of the world’s, political history, it is an almost depressingly accurate sobriquet; only in the last hundred years (and some would argue not even nowadays given who currently sits in No. 10) have ‘commoners’ been given the chance to rule our little island, and not since King William III has any effective power rested with anyone other than the hereditary monarch. However, just as with elected Prime Ministers, some of these upper-class idiots have done a significantly better job than others at running our country, and since I love a good arbitrary list as much as anyone I thought I would dedicate this post to detailing my Top 5 English* Monarchs. Oh, and a quick apology; this is going to be a long one.

*Because I am not all that familiar with pre-Union Scottish, Irish or Welsh history, my list will be drawn from the line representing the English monarchy that began in 927 and later became the Kingdom of Great Britain under the ‘rule’ of Queen Anne. Technically, therefore, some of the monarchs considered will be British, rather than English, but to dub this a list of British monarchs would a) be doing the other kings of this isle who do not form part of this line and who I am unfamiliar with a severe disservice and b) make the job of choosing just five one hell of a lot more complicated. OK, let’s begin, in chronological order:

Athelstan (927-39)

Despite strong challenges from his grandfather, Alfred the Great (who was unfortunately ruler of Wessex, rather than England) and the Viking king Canute, Athelstan takes his rightful place here as the greatest pre-Norman king of England. This is partly thanks to the fact he created the title; in 924 he inherited the Kingdom of Wessex and immediately embarked on a campaign to throw the Vikings out of the Danegeld (the land north of the old Roman road Watling street) that had been allocated to them by Alfred. It should be mentioned that this was less a ‘liberation’ than a land grab, but nonetheless he was one of the most staggeringly effective military leaders in British history; he conquered all the land between the Midlands and Northumberland (including the historic Viking capital of York), defeated the King of Scotland, marched back down south to take control of Wales (hence why the ‘English’ throne has always incorporated Wales) and the inconveniently titled West Wales (Devon & Cornwall), and finally defeated a coalition army of pretty much all of the above to become recognised as the undisputed king of all England (and a few other bits besides) in 937. Little is known about his domestic policy (this was the Dark Ages after all), but he nonetheless deserves credit as being a truly ‘great’ leader in the classical sense of the word.

Henry II (1154-89)

Henry II was not really an English monarch; he was a Frenchman, head of the Angevin Empire that stretched from Scotland to the southern tip of France, incorporating France’s entire Atlantic coast and control of both sides of the English channel. This owed much to his cleverly strategic marriage to Eleanor of Aquitaine, de facto ruler of much of western France at the time, and it is a tribute to his sheer energy that he was able to manage all of it with such aplomb. So impatient was he to get on with the day’s work, he reportedly chose his chaplain based on who could get through mass the fastest.

During his reign, Henry made some quite staggering achievements, controlling his barons (who would later force his son John to sign the Magna Carta) to great effect, reconquering the land won back by the Scots and Welsh from his predecessors’ rule, revolutionising the justice system with the creation of the offices of sherriff and coroner and generally micromanaging the realm to within an inch of its life with great effect, both military and economic. In fact, he only made two notable mistakes during his entire reign; the first was an invasion of Ireland that set the two countries on course for an 800 year long dispute that would cost thousands of lives, and the second concerned his attempts to bring the ultra-powerful Church under his control. When his hand-picked Archbishop of Canterbury, Thomas a Becket, began to stop toeing the Henry line, the infamously hot tempered king shouted an order that was misinterpreted by a group of his knights to walk into Canterbury Cathedral (holy ground, upon which blood was not allowed to be spilt) and bash Becket’s brains out then and there. The Church milked the scandal for all it was worth, making Thomas a saint and vilifying Henry to the highest degree. Even today, many only know Henry because of the ‘Becket incident’.

Edward III (1327-77)

During his half-century reign, Edward III made a major impression in just about every part of England and English life at the time. Whilst his father Edward II had lost to the Scots at Bannockburn, enabling them to establish independence, Edward III was quick to march back over the border and quickly won victory over Robert the Bruce’s son David II at Halidon Hill, forcing him into exile and replacing him with the more compliant Edward Balliol, who promptly gave back all the land Robert had taken from the English. This was, in fact, a preferable situation to having the Scots under English rule, where they would simply rebel, as the subsequent half-century of political muddling over Scotland’s future prevented it from mounting a threat to English lands. With Scotland out of the way, Edward made the slightly more dubious decision to begin the Hundred Years War (had he known that was going to be the title, he might have considered against it) to enforce his claim to the French throne, and in doing so won stunning victories at the Battles of Sluys (at sea, in which the court jester was forced to break the humiliating news to the French king by saying how the cowardly English didn’t dare jump into the sea like the brave Frenchmen) and Crecy (on land, in which his bowmen and infantry soundly defeated the French cavalry, shattering the supposed invincibility of the mounted knight and beginning the slow demise of the knight in warfare). Had the Black Death not had the discourtesy to come along in the middle and wipe out nearly 40% of the European population (in turn utterly changing the balance of power in Europe), the Hundred Years’ War might have all but ended there with England’s victory over the French (although that would require the war to get a new name). Especially since he’d captured the French king.

But it was not just on the battlefield that Edward had success. He founded the Order of the Garter, still the highest office in the British Honours system, to maintain the chivalric code a little longer, cleared corrupt officials out of government to create an efficient, profitable taxation system and government, strengthened the legal system and Parliament (making the House of Commons and Lords separate entities) whilst increasing the monarchy’s importance and authority, and fostered a sense of Englishness in his country for the first time; St George, for example, became England’s patron saint. It is worth noting in relation to this latter point that this was also the era of Geoffrey Chaucer, whose Canterbury Tales would become among the most significant works in history by establishing English as a written language for the first time.

Henry VII (1485-1509)

As every schoolboy knows, Henry VII became the first Tudor king after victory at the Battle of Bosworth Field in 1485, but that was to be the last significant military action during his reign (and indeed, the last time an English king won their throne in battle). Unlike many of his ‘great’ predecessors, Henry gains a place on this list by being one of the most effective, if unglamorous, of all British rulers on the domestic front. Soon after Bosworth Field, the Lancastrian Henry married the Yorkist Eleanor of York, both bolstering his claim to the throne and uniting the two houses that had fought so viciously during the wars of the roses and ensuring his heir would be regarded as legitimate by all. He then, somehow, managed to persuade all the barons to obey his edict that banned their keeping the private militias that had so helped him on his rise to power, and then started milking off most of the resulting cash generated as part of his highly effective taxation system. That he managed to stay on the throne of a country full of immensely powerful barons who he was then able to gain control over and squeeze money out of based on a rather weak claim without any significant bloodshed is as good a testament as any to his interpersonal and management skills, and he spent the next two decades amassing the biggest fortune of any English king to date (in spite of his decision not to grant Columbus a royal charter to sail across the Atlantic, a deal that would net Spain all the gold of South America). It’s a shame his son Henry VIII would go on to spend nearly all of it on rather wasteful ventures, but that was hardly his fault

Elizabeth II

OK, a bold call I’ll admit, but hear me out. The English monarchy can be argued to have passed through three stages in its long and illustrious history; the pre-feudal phase, when a mixture of an elective council, assassins and armies were the ultimate decider of who was on the throne, the medieval phase (post William the Conqueror) in which Britain was a fairly typical feudal monarchy run by its hereditary monarch, and the Parliamentary phase (post William III) where the monarchy became more and more of a ceremonial role with all real power coming from Parliament (some would date this period from Charles I and Oliver Cromwell’s rule, but there was significant power jostling between monarch and Parliament for the rest of the Stuart era until the monarchs finally assumed a subservient position). Of  my previous four picks, three has been from the medieval phase and one from the pre-feudal, but the very nature of the monarchy during this third period means that ‘greatness’ doesn’t really spring up in the traditional sense. However, I felt this period needed some representation, and our current Queen has adapted to the role of a monarch during this period better than any other, fulfilling her symbolic role whilst not arrogantly attempting to pretend to power. Not only that, but she has had to do so during what must be the most tumultuous period of change experienced in any monarch’s reign, and has coped with this change magnificently. Whether you think that her role or the concept of a monarch should exist at all, it is hard to deny that she has done her job. Which is more that can be said for most of her ancestors.

Taking the Cross

My last post provided some theological and historical background to the crusades of the early medieval period, concerning the rise of

Islam and the theological debates of the time concerning the concept of a just war (there were also a few other reasons, such as the Byzantine Empire appealing for help after a long and tiring series of wars against the Turks and a general bout of religious mania that collectively gripped the Catholic world at the time, but these kinds of things are boring and can be summarised in an overlong clause-laden sentence.). Today is going to cover history in a more conventional manner: specifically, the early history of the crusades themselves.

The triggering act of the First Crusade was the Council of Clermont in July 1095, when Pope Urban II (in response to the Byzantine Emperor Alexios the First’s call for aid) made an impassioned speech to a large crowd of French nobles and clergymen. After beginning with the predictable rabble rousing stuff, detailing the atrocities performed by the Muslims on Christian pilgrims and other such bits of religious fervour, Urban moved on to propose a new type of ‘armed pilgrimage’ aiming to take back the Holy Land (although he didn’t specifically mention Jerusalem) from the Saracen infidels. And, like any good salesman, he ended with a special offer to nail down the deal; remission of sins (ie direct route to heaven) for all crusaders who either died in the attempt or successfully completed the crusade’s objective.

Whilst he had hoped for a big response, Urban never quite anticipated the sheer scale of what his crusade would become. Whilst he had anticipated (and got) a good number of knights and nobles making up his crusading army (mostly from France where he toured, but also from the Holy Roman Empire and Italy where local priests were encouraged to preach), what was not expected was the popular response. Thousands upon thousands of common people across Europe pledged to ‘take the cross’, armed with little more than religious fervour and a near-total lack of fighting ability, despite Urban’s attempts to make some of them (such as the women) stay home. Indeed, some 20,000 such pilgrims led by a successful Crusading preacher named Peter the Hermit were so wrapped up in zealotry that they set off for the Holy Land six months before anyone else (the disorganised mob were ambushed halfway through Turkey and only 3,000 escaped with their lives).

When the official crusade of some 30,000 relatively organised men finally kicked off in August 1096 and, despite nearly precipitating war with the Byzantines they had gone to help with regards to sourcing supplies, was reasonably successful. They took back Nicaea, a city a little way to the south east of Constantinople, for the Byzantines, defeated a large Turkish army in the Battle of Dorylaeum, before laying siege to the large, historic Muslim city of Antioch (close to the border between modern-day Turkey and Syria). The siege lasted for nearly a year and the crusading army had to deal with an Islamic relief army shortly after capturing it, but the area was eventually subdued (read; the entire Muslim population were slaughtered) and the first European Prince of Antioch put in power. The remaining troops then marched to Jerusalem, dealing with plague, cannibalism and more enemies than you could shake a stick at on the way, but managed to force their way into the city, massacred the local Muslims and Jews who had fought against them in one of the most horrific acts of genocide in human history (the persecution of the Jews in Europe following Urban’s Christian, anti-semitic rabble rousing has been referred to as ‘the first Holocaust’), sacked every non-Christian building they could find and installed Godfrey of Bouillon as the first King of Jerusalem. Thus he became head of the most powerful and significant of the four ‘crusader states’ that the First Crusade founded in this region of the world. There was the landlocked County of Edessa in modern-day south-east Turkey, the Principality of Antioch in western Syria (on the mediterranean coast), the somewhat confusingly named County of Tripoli that covers modern-day Lebanon and is nowhere near Libya, and the largest and greatest of the lot: the Kingdom of Jerusalem, stretching from the County of Tripoli to the Sinai desert, taking in the Lebanese city of Tyre to the north, the walled city of Acre further south, and of course the city of Jerusalem itself.

That should have been that, and a new Christian land should probably have entered the world; but we must remember that most of those on the crusade had plenty of responsibility and property waiting at home for them. This meant the entire army pretty much dissipated in a few years, leaving Godfrey (who died a year later) and a small group of a few hundred knights to their fate in Jerusalem. Thanks to infighting amongst the Muslims however, there was initially no organised attempt to conquer the new Christian states, so the crusaders were able to survive and prosper. Indeed, even when some of them finally united (after a fashion) under Imad ad-Din Zengi, efforts to recapture the Holy Land were slow. Aleppo fell in 1128, but it wasn’t until 1144 that he caused the European world to sit up and take notice, when he conquered the County of Edessa (by far the weakest of the crusader states both militarily and financially). This prompted a second crusade, ordered by Pope Eugenius III, that completely failed to take it back; French and German troops were harassed by Muslim forces throughout their march through Turkey, arriving in Jerusalem with only enough men to launch a failed siege of Damascus (although one does have to wonder why they bothered, given that Damascus is miles away from Edessa). This failure, on it’s own, still wasn’t a massive issue, with the Kingdom of Jerusalem still together prosperous. Indeed, other aspects of the crusade were a resounding success: perhaps emboldened by the success of the first crusade, the powers that be decided that the second one would attempt to push back the Moors in Spain, and the men who arrived to do that job managed to make significant territorial gains in both Cataluña and Portugal. However, by the 1180s there was real trouble brewing in the Middle East. The great Muslim leader Salah al-Din, best known by his western name Saladin, had united much of the Muslim world behind him, using his not inconsiderable military nous to great effect. As well as building a sultanate so large and powerful that it spanned Egypt, Yemen, Iraq and Syria, he brought the full might of the Islamic world to bear on the crusader states. The Principality of Antioch and County of Tripoli were both reduced to slivers of their former selves, and in September of 1187 Jerusalem was overrun and the Kingdom of Jerusalem destroyed, prompting Pope Gregory VIII to prompt a third crusade. And we will pick up the story of that next time (which will be the last one of these, promise).

FILM FORTNIGHT: The Counterfeiters

Very few people I know have heard of this film, not that I’m terribly surprised; it takes something pretty special for any foreign language film (the film is Austrian, so spoken in German) to make it big in the somewhat saturated UK film market, and we are hardly short of films about Nazism in any language. Still, that’s no reason to malign it straight off the bat, and I managed well enough with just the subtitles.

The film’s story covers yet another of the ‘hidden tales’ of the Second World War; some small aspect of the war plan of either side that was in its own way, big or small, somehow critical to the war’s outcome. It is a constant source of amazement to me that we don’t run out of these stories at some point, since there were only so many people in Europe at the time to have an Amazing True Story happen to them, but happen they clearly did. This particular story concerns a wing of the concentration camp at Sachsenhausen, where tens of thousands of Jews and political enemies of the Nazi state died during the war, either by being worked to death or systematically exterminated; many others were transferred to Auschwitz to be killed. However, even in Germany at the time there was some dissidence to the state’s fanatical Jew-hating; the Jews were a successful sect of German society, with many skilled doctors, engineers, bankers and such among them, and it was a truth that (understandably) went unsaid that by locking up, driving away and killing all these people the Third Reich was hamstringing itself. Apparently, even the high-ups recognised the potential usefulness of some of these people, and here our film takes up the story; our main protagonist is career forger Salomon Sorowitsch (Karl Markovics), arrested for… well… being a career forger, as well as a Jew. However, his talents soon make themselves known and he is moved to Sachsenhausen along with as many other prisoners the Nazis can find with skills related to artwork, printing or forgery. Their task? Come up with a facility for the mass-production of dud British and American banknotes, with the aim to flood the market with them and thus destabilise the Allied economy through hyperinflation. Some might call this a slightly eccentric strategy, but after hyperinflation had totally annihilated the German economy in the early 1930s (paving the way for the Nazis’ rise to power in 1933) the Germans knew all too well how devastating this had the potential to be.

However, this complex historical context is all so much background noise, for the real meat of the film concerns our characters. Every one is representative of the complex mess of moral ambiguity and contradiction that the prisoners find themselves in; Sorowitsch is something of a cynical moneymaker, but finds himself in the role of leader and spokesperson for the band of forgers, and whether his priorities lie with his own survival or empathy for them becomes an increasingly grey area as the film progresses. Then there is the question of the act of collaboration; some are quite clearly happy to do whatever the Nazis want if it means they can stay alive, but others are quite plainly disgusted at the idea of working for those who would quite happily have seen them dead. This moral standpoint is personified by the character of Adolf Burger (August Diehl), whose memoirs the film is based upon; not only does he vehemently hate the Nazis and does everything he can to fight back against them, but his every action is indicative of his moral repulsion against their situation. Because of the importance of their work, the forgers live a relatively well-off existence, with decent clothes, good living conditions and sufficient food. By contrast, the life of a less lucky prisoner was horrific; fed on scraps when they were fed at all (there are several accounts of prisoners starving to death as concentration camps and factories argued over whose job it was to feed them), they were subjected to backbreaking labour and near-constant systematic abuse from their guards. The death rate was correspondingly horrific. This gulf in quality of life between them and their fellow prisoners, never seen until the very end of the film to provide a stark, brutal contrast, is of personal significance to Burger (his wife is imprisoned elsewhere), and whilst his comrades dress themselves in the clothes of the dead, he remains clad in prison wear, a constant and undoubtedly effective visual reminder of the moral mess the film finds itself in.

This moral quagmire is, really, the film’s underlying theme, the question of what is right versus what will keep you alive ever-present. Other films have addressed this message, but the setting of this one makes it especially poignant; across the vast expanse of German-controlled Europe, countless of ordinary people really did collaborate with the Nazi occupiers, and the shame associated with this act still lingers today. In some cases, collaborators may have believed in the Nazi ideals, but doubtless most were simply trying to make life a little less hard in whatever way they could. Was what they did right? What is worth sacrificing, worth accepting, in order to stay alive? Far better philosophers than me have pondered that question and failed to come to an answer.

However, for me the crowning moral contradiction of the lot comes in the form of the prisoner’s Nazi controller, Herzog (Devid Streisow; in real life the operation was headed by a man named Bernhard Kruger). A softly-spoken family man who is proud to say that he never beats his children, it is Herzog who is responsible for the prisoners’ comfortable existence; and an undoubtedly ruthless Nazi who threatens to start shooting prisoners if anyone conspires to sabotage the operation (adding another layer of moral quandary to Burger’s sabotage attempts). In more ways than one, Herzog is symbolic of the strange quirks of moral reasoning of the Nazi party as a whole; a political party who, whilst happy to gas millions upon millions of Jews for no good reason, had very strong objections to hunting, cruelty to animals and smoking (they were the first to show that smoking is unhealthy, although nobody took them seriously at the time). Herzog is a metaphor for the system he represents, just as the film is a metaphor for a thousand stories of small-time collaborators across the continent.

The Counterfeiters is most certainly not a perfect film. Whilst it is grim, gritty, realistic and deals with some genuinely meaningful subject matter, director Stefan Ruzowitsky doesn’t seem able to differentiate between the gravity of different scenes, making those that should have packed a powerful punch seem rather tired and listless. Whilst not taxing for the brain, it is rather hard to enjoy for this reason, and whilst the moral ambiguity of the characters gives them purpose it is not done in such a way as to make them seem sympathetic and likeable. No, I cannot definitely say that I enjoyed The Counterfeiters, but I respect the hell out of it for telling a story that tries to mean something, and for having the guts to be unconventional.

PS: Reading around some of the source material for this film, I came across the story of Bernhard Kruger, the real-life version of Herzog. His story and the story in the film do not apparently synch up (even Adolf Burger is on record as saying that the film does not portray events as they really happened), and he was apparently just as much of a murderer as the likes of Rudolf Hoess (the commandant of Auschwitz); according to Burger, he murdered six ill prisoners in the final days of the war to prevent them from talking when they went to hospital. However, his story becomes interesting when he was put on trial for war crimes; several former members of his unit apparently gave evidence of his good treatment of them during the war, and he was acquitted; because this film didn’t have quite enough moral ambiguity on its own…

FILM FORTNIGHT: The History Boys

OK, back to films this time, specifically The History Boy. Something of an old favourite of mine, the kind of thing I occasionally catch myself running through in my head. And with the death just a few weeks ago of one of the film’s stars Richard Griffiths, it seemed only right to turn my gaze to it now. So…,

There is a particular type of film that attempts to be compelling by getting rid of almost all the distractions of plot in favour of plundering the rich resources posed by character, behaviour, context and emotional development. The storyline of such films tend to be based around small scenes that mean very little on their own but serve largely as a framework for the important parts of the film itself to play out around them; a nice idea, if it can be pulled off. Done wrong and we are left with two hours of tedium whilst a bunch of theatrical hipsters pretend to hold the emotional and intellectual high ground, and a lot is left down to the sheer ability of the actors concerned to execute their roles; it’s one of the reasons why reading Shakespeare out of a textbook is so much less compelling than a well-executed live performance, and why so many schoolchildren get turned off by it. That, combined with the overly florid Elizabethan language, and the fact that they have to study Twelfth Night.

The History Boys is, thankfully, burdened by neither of the latter two issues, but its format makes the former a major point of potential worry; set in a Sheffield school in 1983, our story opens with eight history student getting their A-level grades, and very well they’ve done too. For this reason, the school (and its rather ambitious headmaster, Clive Merrison’s Felix) encourages them to apply to read history at Oxbridge, for which they need to take an entrance exam that will require another term’s schooling and revision. The other main players are their teachers: history teacher Mrs. Lintott (Francis de la Tour), specialist exam-preparation teacher Irwin (Stephen Campbell Moore) and the colourful General Studies teacher Hector (Griffiths). “General Studies” here being taken as a rather loose term.

The teachers are the main source of the film’s drama; Irwin, recruited at the start of the film, offers up a totally different approach to the boys’ previous teaching style and, indeed, a different perspective on history itself, which results in one or two moments that strike a little close to the bone for some. Then we have Hector, who doesn’t teach so much as mess around in a classroom for a couple of hours, before offering the boys a lift home on his moped and casually groping them along the way. Whilst the boys have an amicable relationship with him over this, it’s kind of obvious to see that this isn’t going to end well.

It should be pointed out that all of this is established within the first 20 minutes of the film, and indeed there is practically no plot movement in the centre of the film; it is all left open purely for character interaction and development. This ‘interaction’ is frequently rather risqué in nature, but for such a serious, deeply emotional film it’s surprising the extent to which the film seems determined to have fun and enjoy itself; credit must go to Alan Bennett (the writer of the original play) for managing to inject so much humour into the piece. The actors also appear suffused with the spirit of the thing, and turn out some wonderful performances; special mention must go to Dominic Cooper for a starring turn as the sexually-charged, rather aggressively bright Dakin, and Griffiths, who at no point in the entire film looks like he’s acting rather than just doing what comes naturally. However, none of that changes the fact that this is a film built around practically nothing happening, and looking back now I struggle to visualise how the rather confused web of scenes fit together, and how indeed the film manages to make any sense at all.

However, no matter how much I try to apply fridge logic to the situation, the fact is that it simply does; it’s just that well done. Nicholas Hytner’s film is so engrossing and insidiously enthralling that everything becomes just about the characters, as if one is in fact part of this eclectic little group and this is your life playing out around you. These are your friends, your mentors, the people you laugh with, the people you cry over; it’s a slice of life at its most real yet most compelling, and most beautiful. 99 times out of 100 this sort of thing surely wouldn’t work, but by its being sit at a point in these boys’ lives that is so pivotal, and by framing it in such a fantastically well-executed manner, the realism of the event manages to feel purposeful rather than meandering. There’s something deeply satisfying, like watching an old friend come good, about watching the way these characters develop and grow over 100 minutes’ screentime, and it’s all very… right, somehow. And that’s even before we get to the ending; a tear-jerking third act that manages to hit every point on the emotional spectrum before cascading into a bittersweet crescendo of beauty and hope that would strike dumb even the most loquacious of critics. I could spend all day analysing every little intricate moment of these few minutes, every emotional tug and every moment of simultaneous hope and pain, but am restricted by both my wish not to spoil anything and my wish not to write something 5000 words long.

The History Boys is many things; relatively slow, rather lacking in plot and based around a decidedly unconventional idea being among them. But it honestly doesn’t matter; when a film attempts to mean this much, and pulls it off with such spectacular aplomb, any attempt to degrade it somewhat misses the point. If you haven’t watched it yet, then you’re missing out on something special.

Art vs. Science

All intellectual human activity can be divided into one of three categories; the arts, humanities, and sciences (although these terms are not exactly fully inclusive). Art here covers everything from the painted medium to music, everything that we humans do that is intended to be creative and make our world as a whole a more beautiful place to live in. The precise definition of ‘art’ is a major bone of contention among creative types and it’s not exactly clear where the boundary lies in some cases, but here we can categorise everything intended to be artistic as an art form. Science here covers every one of the STEM disciplines; science (physics, biology, chemistry and all the rest in its vast multitude of forms and subgenres), technology, engineering (strictly speaking those two come under the same branch, but technology is too satisfying a word to leave out of any self-respecting acronym) and mathematics. Certain portions of these fields too could be argued to be entirely self-fulfilling, and others are considered by some beautiful, but since the two rarely overlap the title of art is never truly appropriate. The humanities are an altogether trickier bunch to consider; on one hand they are, collectively, a set of sciences, since they purport to study how the world we live in behaves and functions. However, this particular set of sciences are deemed separate because they deal less with fundamental principles of nature but of human systems, and human interactions with the world around them; hence the title ‘humanities’. Fields as diverse as economics and geography are all blanketed under this title, and are in some ways the most interesting of sciences as they are the most subjective and accessible; the principles of the humanities can be and usually are encountered on a daily basis, so anyone with a keen mind and an eye for noticing the right things can usually form an opinion on them. And a good thing too, otherwise I would be frequently short of blogging ideas.

Each field has its own proponents, supporters and detractors, and all are quite prepared to defend their chosen field to the hilt. The scientists point to the huge advancements in our understanding of the universe and world around us that have been made in the last century, and link these to the immense breakthroughs in healthcare, infrastructure, technology, manufacturing and general innovation and awesomeness that have so increased our quality of life (and life expectancy) in recent years. And it’s not hard to see why; such advances have permanently changed the face of our earth (both for better and worse), and there is a truly vast body of evidence supporting the idea that these innovations have provided the greatest force for making our world a better place in recent times. The artists provide the counterpoint to this by saying that living longer, healthier lives with more stuff in it is all well and good, but without art and creativity there is no advantage to this better life, for there is no way for us to enjoy it. They can point to the developments in film, television, music and design, all the ideas of scientists and engineers tuned to perfection by artists of each field, and even the development in more classical artistic mediums such as poetry or dance, as key features of the 20th century that enabled us to enjoy our lives more than ever before. The humanities have advanced too during recent history, but their effects are far more subtle; innovative strategies in economics, new historical discoveries and perspectives and new analyses of the way we interact with our world have all come, and many have made news, but their effects tend to only be felt in the spheres of influence they directly concern- nobody remembers how a new use of critical path analysis made J. Bloggs Ltd. use materials 29% more efficiently (yes, I know CPA is technically mathematics; deal with it). As such, proponents of humanities tend to be less vocal than those in other fields, although this may have something to do with the fact that the people who go into humanities have a tendency to be more… normal than the kind of introverted nerd/suicidally artistic/stereotypical-in-some-other-way characters who would go into the other two fields.

This bickering between arts & sciences as to the worthiness/beauty/parentage of the other field has lead to something of a divide between them; some commentators have spoken of the ‘two cultures’ of arts and sciences, leaving us with a sect of sciences who find it impossible to appreciate the value of art and beauty, thinking it almost irrelevant compared what their field aims to achieve (to their loss, in my opinion). I’m not entirely sure that this picture is entirely true; what may be more so, however, is the other end of the stick, those artistic figures who dominate our media who simply cannot understand science beyond GCSE level, if that. It is true that quite a lot of modern science is very, very complex in the details, but Albert Einstein was famous for saying that if a scientific principle cannot be explained to a ten-year old then it is almost certainly wrong, and I tend to agree with him. Even the theory behind the existence of the Higgs Boson, right at the cutting edge of modern physics, can be explained by an analogy of a room full of fans and celebrities. Oh look it up, I don’t want to wander off topic here.

The truth is, of course, that no field can sustain a world without the other; a world devoid of STEM would die out in a matter of months, a world devoid of humanities would be hideously inefficient and appear monumentally stupid, and a world devoid of art would be the most incomprehensibly dull place imaginable. Not only that, but all three working in harmony will invariably produce the best results, as master engineer, inventor, craftsman and creator of some of the most famous paintings of all time Leonardo da Vinci so ably demonstrated. As such, any argument between fields as to which is ‘the best’ or ‘the most worthy’ will simply never be won, and will just end up a futile task. The world is an amazing place, but the real source of that awesomeness is the diversity it contains, both in terms of nature and in terms of people. The arts and sciences are not at war, nor should they ever be; for in tandem they can achieve so much more.

Connections

History is a funny old business; an endless mix of overlapping threads, intermingling stories and repeating patterns that makes fascinating study for anyone who knows where to look. However, the part of it that I enjoy most involves taking the longitudinal view on things, linking two seemingly innocuous, or at least totally unrelated, events and following the trail of breadcrumbs that allow the two to connect. Things get even more interesting when the relationship is causal, so today I am going to follow the trail of one of my favourite little stories; how a single storm was, in the long run, responsible for the Industrial revolution. Especially surprising given that the storm in question occurred in 1064.

This particular storm occurred in the English Channel, and doubtless blew many ships off course, including one that had left from the English port of Bosham (opposite the Isle of Wight). Records don’t say why the ship was making its journey, but what was definitely significant was its passenger; Harold Godwinson, Earl of Wessex and possibly the most powerful person in the country after King Edward the Confessor. He landed (although that might be overstating the dignity and intention of the process) at Ponthieu, in northern France, and was captured by the local count, who subsequently turned him over to his liege when he, with his famed temper, heard of his visitor: the liege in question was Duke William of Normandy, or ‘William the Bastard’ as he was also known (he was the illegitimate son of the old duke and a tanner). Harold’s next move was (apparently) to accompany his captor to a battle just up the road in Brittany. He then tried to negotiate his freedom, which William accepted, on the condition that he swear an oath to him that, were the childless King Edward to die, he would support William’s claim to the throne (England at the time operated a sort of elective monarchy, where prospective candidates were chosen by a council of nobles known as the Witengamot). According to the Bayeux tapestry, Harold took this oath and left France; but two years later King Edward fell into a coma. With his last moment of consciousness before what was surely an unpleasant death, he apparently gestured to Harold, standing by his bedside. This was taken by Harold, and the Witengamot, as a sign of appointing a successor, and Harold accepted the throne. This understandably infuriated William, who considered this a violation of his oath, and subsequently invaded England. His timing of this coincided with another distant cousin, Harald Hardrada of Norway, deciding to push his claim to the throne, and in the resulting chaos William came to the fore. He became William the Conqueror, and the Normans controlled England for the next several hundred years.

One of the things that the Norman’s brought with them was a newfound view on religion; England was already Christian, but their respective Church’s views on certain subjects differed slightly. One such subject was serfdom, a form of slavery that was very popular among the feudal lords of the time. Serfs were basically slaves, in that they could be bought or sold as commodities; they were legally bound to the land they worked, and were thus traded and owned by the feudal lords who owned the land. In some countries, it was not unusual for one’s lord to change overnight after a drunken card game; Leo Tolstoy lost most of his land in just such an incident, but that’s another story. It was not a good existence for a serf, completely devoid of any form of freedom, but for a feudal lord it was great; cheap, guaranteed labour and thus income from one’s land, and no real risks concerned. However the Norman church’s interpretation of Christianity was morally opposed to the idea, and began to trade serfs for free peasants as a form of agricultural labour. A free peasant was not tied to the land but rented it from his liege, along with the right to use various pieces of land & equipment; the feudal lord still had income, but if he wanted goods from his land he had to pay for it from his peasants, and there were limits on the control he had over them. If a peasant so wished, he could pack up and move to London or wherever, or to join a ship; whatever he wanted in his quest to make his fortune. The vast majority were never faced with this choice as a reasonable idea, but the principle was important- a later Norman king, Henry I, also reorganised the legal system and introduced the role of sheriff, producing a society based around something almost resembling justice.

[It is worth noting that the very last serfs were not freed until the reign of Queen Elizabeth in the 1500s, and that subsequent British generations during the 18th century had absolutely no problem with trading in black slaves, but they justified that partly by never actually seeing the slaves and partly by taking the view that the black people weren’t proper humans anyway. We can be disgusting creatures]

A third Norman king further enhanced this concept of justice, even if completely by accident. King John was the younger brother of inexplicable national hero King Richard I, aka Richard the Lionheart or Couer-de-Lion (seriously, the dude was a Frenchman who visited England twice, both to raise money for his military campaigns, and later levied the largest ransom in history on his people when he had to be released by the Holy Roman Emperor- how he came to national prominence I will never know), and John was unpopular. He levied heavy taxes on his people to pay for costly and invariably unsuccessful military campaigns, and whilst various incarnations of Robin Hood have made him seem a lot more malevolent than he probably was, he was not a good King. He was also harsh to his people, and successfully pissed off peasant and noble alike; eventually the Norman Barons presented John with an ultimatum to limit his power, and restore some of theirs. However, the wording of the document also granted some basic and fundamental rights to the common people as well; this document was known as the Magna Carta; one of the most important legal documents in history, and arguably the cornerstone in the temple of western democracy.

The long-term ramifacations of this were huge; numerous wars were fought over the power it gave the nobility in the coming centuries, and Henry II (9 years old when he took over from father John) was eventually forced to call the first parliament; which, crucially, featured both barons (the noblemen, in what would soon become the House of Lords) and burghers (administrative leaders and representatives of the cities & commoners, in the House of Commons). The Black Death (which wiped out most of the peasant population and thus raised the value of the few who were left) greatly increased the value and importance of peasants across Europe for purely economic reasons for a few years, but over the next few centuries multiple generations of kings in several countries would slowly return things to the old ways, with them on top and their nobles kept subservient. In countries such as France, a nobleman got himself power, rank, influence and wealth by getting into bed with the king (in the cases of some ambitious noblewomen, quite literally); but in England the existence of a Parliament meant that no matter how much the king’s power increased through the reign of Plantagenets, Tudors and Stuarts, the gentry had some form of national power and community- and that the people were, to some nominal degree, represented as well. This in turn meant that it became not uncommon for the nobility and high-ranking (or at least rich) ordinary people to come into contact, and created a very fluid class system. Whilst in France a middle class businessman was looked on with disdain by the lords, in Britain he would be far more likely to be offered a peerage; nowadays the practice is considered undemocratic, but this was the cutting edge of societal advancement several hundred years ago. It was this ‘lower’ class of gentry, comprising the likes of John Hampden and Oliver Cromwell, who would precipitate the English Civil War as King Charles I tried to rule without Parliament altogether (as opposed to his predecessors  who merely chose to not listen to them a lot of the time); when the monarchy was restored (after several years of bloodshed and puritan brutality at the hands of Cromwell’s New Model Army, and a seemingly paradoxical few decades spent with Cromwell governing with only a token parliament, when he used them at all), parliament was the political force in Britain. When James II once again tried his dad’s tactic of proclaiming himself god-sent ruler whom all should respect unquestioningly, Parliament’s response was to invite the Dutch King William of Orange over to replace James and become William III, which he duly did. Throughout the reign of the remaining Stuarts and the Hanoverian monarchs (George I to Queen Victoria), the power of the monarch became steadily more and more ceremonial as the two key political factions of the day, the Whigs (later to become the Liberal, and subsequently Liberal Democrat, Party) and the Tories (as today’s Conservative Party is still known) slugged it out for control of Parliament, the newly created role of ‘First Lord of the Treasury’ (or Prime Minister- the job wasn’t regularly selected from among the commons for another century or so) and, eventually, the country. This brought political stability, and it brought about the foundations of modern democracy.

But I’m getting ahead of myself; what does this have to do with the Industrial Revolution? Well, we can partly blame the political and financial stability at the time, enabling corporations and big business to operate simply and effectively among ambitious individuals wishing to exploit potential; but I think that the key reason it occurred has to do with those ambitious people themselves. In Eastern Europe & Russia, in particular, there were two classes of people; nobility who were simply content to scheme and enjoy their power, and the masses of illiterate serfs. In most of Western Europe, there was a growing middle class, but the monarchy and nobility were united in keeping them under their thumb and preventing them from making any serious impact on the world. The French got a bloodthirsty revolution and political chaos as an added bonus, whilst the Russians waited for another century to finally get sufficiently pissed of at the Czar to precipitate a communist revolution. In Britain, however, there were no serfs, and corporations were built from the middle classes. These people’s primary concerns wasn’t rank or long-running feuds, disagreements over land or who was sleeping with the king; they wanted to make money, and would do so by every means at their disposal. This was an environment ripe for entrepreneurism, for an idea worth thousands to take the world by storm, and they did so with relish. The likes of Arkwright, Stephenson and Watt came from the middle classes and were backed by middle class industry, and the rest of Britain came along for the ride as Britain’s coincidentally vast coal resources were put to good use in powering the change. Per capita income, population and living standards all soared, and despite the horrors that an age of unregulated industry certainly wrought on its populace, it was this period of unprecedented change that was the vital step in the formation of the world as we know it today. And to think that all this can be traced, through centuries of political change, to the genes of uselessness that would later become King John crossing the channel after one unfortunate shipwreck…

And apologies, this post ended up being a lot longer than I intended it to be

Pineapples (TM)

If the last few decades of consumerism have taught us anything, it is just how much faith people are able of setting store in a brand. In everything from motorbikes to washing powder, we do not simply test and judge effectiveness of competing products objectively (although, especially when considering expensive items such as cars, this is sometimes impractical); we must compare them to what we think of the brand and the label, what reputation this product has and what it is particularly good at, which we think most suits our social standing and how others will judge our use of it. And good thing too, from many companies’ perspective, otherwise the amount of business they do would be slashed. There are many companies whose success can be almost entirely put down to the effect of their branding and the impact their marketing has had on the psyche of western culture, but perhaps the most spectacular example concerns Apple.

In some ways, to typecast Apple as a brand-built company is a harsh one; their products are doubtless good ones, and they have shown a staggering gift for bringing existed ideas together into forms that, if not quite new, are always the first to be a practical, genuine market presence. It is also true that Apple products are often better than their competitors in very specific fields; in computing, for example, OS X is better at dealing with media than other operating systems, whilst Windows has traditionally been far stronger when it comes to word processing, gaming and absolutely everything else (although Windows 8 looks very likely to change all of that- I am not looking forward to it). However, it is almost universally agreed (among non-Apple whores anyway) that once the rest of the market gets hold of it Apple’s version of a product is almost never the definitive best, from a purely analytical perspective (the iPod is a possible exception, solely due to the existence of iTunes redefining the music industry before everyone else and remaining competitive to this day) and that every Apple product is ridiculously overpriced for what it is. Seriously, who genuinely thinks that top-end Macs are a good investment?

Still, Apple make high-end, high-quality products with a few things they do really, really well that are basically capable of doing everything else. They should have a small market share, perhaps among the creative or the indie, and a somewhat larger one in the MP3 player sector. They should be a status symbol for those who can afford them, a nice company with a good history but that nowadays has to face up to a lot of competitors. As it is, the Apple way of doing business has proven successful enough to make them the biggest private company in the world. Bigger than every other technology company, bigger than every hedge fund or finance company, bigger than any oil company, worth more than every single one (excluding state owned companies such as Saudi Aramco, which is estimated to be worth around 3 trillion dollars by dealing in Saudi oil exports). How has a technology company come to be worth $400 billion? How?

One undoubted feature is Apple’s uncanny knack of getting there first- the Apple II was the first real personal computer and provided the genes for Windows-powered PC’s to take the world, whilst the iPod was the first MP3 player that was genuinely enjoyable to use, the iPhone the first smartphone (after just four years, somewhere in the region of 30% of the world’s phones are now smartphones) and the iPad the first tablet computer. Being in the technology business has made this kind of innovation especially rewarding for them; every company is constantly terrified of being left behind, so whenever a new innovation comes along they will knock something together as soon as possible just to jump on the bandwagon. However, technology is a difficult business to get right, meaning that these products are usually rubbish and make the Apple version shine by comparison. This also means that if Apple comes up with the idea first, they have had a couple of years of working time to make sure they get it right, whilst everyone else’s first efforts have had only a few scance months; it takes a while for any serious competitors to develop, by which time Apple have already made a few hundred million off it and have moved on to something else; innovation matters in this business.

But the real reason for Apple’s success can be put down to the aura the company have built around themselves and their products. From their earliest infancy Apple fans have been self-dubbed as the independent, the free thinkers, the creative, those who love to be different and stand out from the crowd of grey, calculating Windows-users (which sounds disturbingly like a conspiracy theory or a dystopian vision of the future when it is articulated like that). Whilst Windows has its problems, Apple has decided on what is important and has made something perfect in this regard (their view, not mine), and being willing to pay for it is just part of the induction into the wonderful world of being an Apple customer (still their view). It’s a compelling world view, and one that thousands of people have subscribed to, simply because it is so comforting; it sells us the idea that we are special, individual, and not just one of the millions of customers responsible for Apple’s phenomenal size and success as a company. But the secret to the success of this vision is not just the view itself; it is the method and the longevity of its delivery. This is an image that has been present in their advertising campaign from its earliest infancy, and is now so ingrained that it doesn’t have to be articulated any more; it’s just present in the subtle hints, the colour scheme, the way the Apple store is structured and the very existence of Apple-dedicated shops generally. Apple have delivered the masterclass in successful branding; and that’s all the conclusion you’re going to get for today.

Determinism

In the early years of the 19th century, science was on a roll. The dark days of alchemy were beginning to give way to the modern science of chemistry as we know it today, the world of physics and the study of electromagnetism were starting to get going, and the world was on the brink of an industrial revolution that would be powered by scientists and engineers. Slowly, we were beginning to piece together exactly how our world works, and some dared to dream of a day where we might understand all of it. Yes, it would be a long way off, yes there would be stumbling blocks, but maybe, just maybe, so long as we don’t discover anything inconvenient like advanced cosmology, we might one day begin to see the light at the end of the long tunnel of science.

Most of this stuff was the preserve of hopeless dreamers, but in the year 1814 a brilliant mathematician and philosopher, responsible for underpinning vast quantities of modern mathematics and cosmology, called Pierre-Simon Laplace published a bold new article that took this concept to extremes. Laplace lived in the age of ‘the clockwork universe’, a theory that held Newton’s laws of motion to be sacrosanct truths and claimed that these laws of physics caused the universe to just keep on ticking over, just like the mechanical innards of a clock- and just like a clock, the universe was predictable. Just as one hour after five o clock will always be six, presuming a perfect clock, so every result in the world can be predicted from the results. Laplace’s arguments took such theory to its logical conclusion; if some vast intellect were able to know the precise positions of every particle in the universe, and all the forces and motions of them, at a single point in time, then using the laws of physics such an intellect would be able to know everything, see into the past, and predict the future.

Those who believed in this theory were generally disapproved of by the Church for devaluing the role of God and the unaccountable divine, whilst others thought it implied a lack of free will (although these issues are still considered somewhat up for debate to this day). However, among the scientific community Laplace’s ideas conjured up a flurry of debate; some entirely believed in the concept of a predictable universe, in the theory of scientific determinism (as it became known), whilst others pointed out the sheer difficulty in getting any ‘vast intellect’ to fully comprehend so much as a heap of sand as making Laplace’s arguments completely pointless. Other, far later, observers, would call into question some of the axiom’s upon which the model of the clockwork universe was based, such as Newton’s laws of motion (which collapse when one does not take into account relativity at very high velocities); but the majority of the scientific community was rather taken with the idea that they could know everything about something should they choose to. Perhaps the universe was a bit much, but being able to predict everything, to an infinitely precise degree, about a few atoms perhaps, seemed like a very tempting idea, offering a delightful sense of certainty. More than anything, to these scientists there work now had one overarching goal; to complete the laws necessary to provide a deterministic picture of the universe.

However, by the late 19th century scientific determinism was beginning to stand on rather shaky ground; although  the attack against it came from the rather unexpected direction of science being used to support the religious viewpoint. By this time the laws of thermodynamics, detailing the behaviour of molecules in relation to the heat energy they have, had been formulated, and fundamental to the second law of thermodynamics (which is, to this day, one of the fundamental principles of physics) was the concept of entropy.  Entropy (denoted in physics by the symbol S, for no obvious reason) is a measure of the degree of uncertainty or ‘randomness’ inherent in the universe; or, for want of a clearer explanation, consider a sandy beach. All of the grains of sand in the beach can be arranged in a vast number of different ways to form the shape of a disorganised heap, but if we make a giant, detailed sandcastle instead there are far fewer arrangements of the molecules of sand that will result in the same structure. Therefore, if we just consider the two situations separately, it is far, far more likely that we will end up with a disorganised ‘beach’ structure rather than a castle forming of its own accord (which is why sandcastles don’t spring fully formed from the sea), and we say that the beach has a higher degree of entropy than the castle. This increased likelihood of higher entropy situations, on an atomic scale, means that the universe tends to increase the overall level of entropy in it; if we attempt to impose order upon it (by making a sandcastle, rather than waiting for one to be formed purely by chance), we must input energy, which increases the entropy of the surrounding air and thus resulting in a net entropy increase. This is the second law of thermodynamics; entropy always increases, and this principle underlies vast quantities of modern physics and chemistry.

If we extrapolate this situation backwards, we realise that the universe must have had a definite beginning at some point; a starting point of order from which things get steadily more chaotic, for order cannot increase infinitely as we look backwards in time. This suggests some point at which our current universe sprang into being, including all the laws of physics that make it up; but this cannot have occurred under ‘our’ laws of physics that we experience in the everyday universe, as they could not kickstart their own existence. There must, therefore, have been some other, higher power to get the clockwork universe in motion, destroying the image of it as some eternal, unquestionable predictive cycle. At the time, this was seen as vindicating the idea of the existence of God to start everything off; it would be some years before Edwin Hubble would venture the Big Bang Theory, but even now we understand next to nothing about the moment of our creation.

However, this argument wasn’t exactly a death knell for determinism; after all, the laws of physics could still describe our existing universe as a ticking clock, surely? True; the killer blow for that idea would come from Werner Heisenburg in 1927.

Heisenburg was a particle physicist, often described as the person who invented quantum mechanics (a paper which won him a Nobel prize). The key feature of his work here was the concept of uncertainty on a subatomic level; that certain properties, such as the position and momentum of a particle, are impossible to know exactly at any one time. There is an incredibly complicated explanation for this concerning wave functions and matrix algebra, but a simpler way to explain part of the concept concerns how we examine something’s position (apologies in advance to all physics students I end up annoying). If we want to know where something is, then the tried and tested method is to look at the thing; this requires photons of light to bounce off the object and enter our eyes, or hypersensitive measuring equipment if we want to get really advanced. However, at a subatomic level a photon of light represents a sizeable chunk of energy, so when it bounces off an atom or subatomic particle, allowing us to know where it is, it so messes around with the atom’s energy that it changes its velocity and momentum, although we cannot predict how. Thus, the more precisely we try to measure the position of something, the less accurately we are able to know its velocity (and vice versa; I recognise this explanation is incomplete, but can we just take it as red that finer minds than mine agree on this point). Therefore, we cannot ever measure every property of every particle in a given space, never mind the engineering challenge; it’s simply not possible.

This idea did not enter the scientific consciousness comfortably; many scientists were incensed by the idea that they couldn’t know everything, that their goal of an entirely predictable, deterministic universe would forever remain unfulfilled. Einstein was a particularly vocal critic, dedicating the rest of his life’s work to attempting to disprove quantum mechanics and back up his famous statement that ‘God does not play dice with the universe’. But eventually the scientific world came to accept the truth; that determinism was dead. The universe would never seem so sure and predictable again.