Personal History

Our lives today are more tracked, recorded and interconnected than ever before, for good and ill. Our phones can track our every moment, CCTV and other forms of physical recording have reduced our opportunities for privacy whilst out in public and, as the Leveson inquiry showed, modern technology makes it easier and easier for those who want to to keep tabs on all our activity. However, the aspect of this I want to discuss today concerns our online presence, something that is increasingly becoming a feature of all our lives.

On this blog, I try to be careful; I don’t mention my name, age or specific location and never put any photos of myself up. I also try, wherever possible, to be careful in other places online too; I don’t put photos on my Facebook page (since photos can be seen by anyone, regardless of whether they are your friend or not), try to keep a hold of my tongue when on forums, and try to operate a ‘look don’t touch’ policy in most other areas. But then again, I’m kinda lucky in that regard; I am not highly sociable, so rarely find myself in the position of having 100 embarrassing photos & videos put up concerning ‘that HILARIOUS thing you were doing last night’, and am not a public figure in any way. Basically, I am able to maintain a reasonable degree of privacy on the web by virtue of the fact that other people are unlikely to… contribute to my online profile.

Others are, of course, not so lucky; either that or they don’t especially care, which is, I suppose understandable. Sharing information about ourselves is, after all, pretty much exactly what Facebook and the like are for. However, we are frequently told how damaging it is to have such a wealth of information about us so blatantly available online; a quick Google and Facebook search of a client is now pretty much standard procedure when it comes to job applications, and even if there aren’t any pictures of you with underwear round the ankles vomiting into a fountain, they can build up a negative image of a potential client. An interviewer (well, a presumptive one) might, for instance, take a look at all the pictures showing you hanging round with mates at a club and think you are a habitual drinker and partygoer, neither of which exactly say ‘productive worker who’s always going to be in on time and in top condition’. Even beyond the world of work, there is the potential for serial embarrassment if pictures that were meant to be shared between friends make it out into the big wide world, and there is even the worrying idea of ‘cyber stalking’, made so easy thanks to the internet, entering your life.

However, perhaps most interesting are those in the public domain, both people and companies, who must control what totally uncontrollable, and usually unknown, people can choose to put online about them. Not only can this be personally hurtful for individual people, but for many such figures their livelihood is dependent on their reputation. All it takes is a spree of bad press reports for a negative image to tar one’s brand for a long old time, and all of the incalculable lost revenue that comes with that. The internet has a large memory and billions of people to contribute to it, and even a few particularly vociferous bloggers can keep bad words in the Google suggestion bar for a very long time.

This has lead, in the last few years, to the rise of a new industry; that of online reputation management. These companies have a simple enough remit; to disassociate their client from negative connotations online wherever possible. Unfortunately, this isn’t a matter of just shutting people up, because this is the internet and that kind of thing never ends well.  No, these businesses have to be a mite more subtle. For example, let us imagine, for the sake of implausibility, that Benedict Cumberbatch is linked with a rabbit-murdering syndicate, and although nothing is ever nailed down there are enough damning news bulletins and angry blogs that this thing is going to hang around forever. A reputation management company’s initial job would be to get this off the front page of Google, so they have to create some more content to hide the bad stuff; 94% of Google searches never get off page one. However, they can’t just produce huge numbers of spam-like articles to the vein of ‘Benedict’s a nice guy! Look, he’s cuddling a kitten! He gives money to nice charities!’, because people are smart enough to tell when that kind of thing is happening. So, a large amount of neutral or neutral-positive stuff is generated; certain sites might be paid, for example, to talk about the next film or theatre project it’s announced he’s appearing in. A variety of content is key, because if it’s all just carbon copies of the same statement people will smell a rat. Once the content’s been generated, there comes the matter of getting it circulated. Just writing a program to generate hits artificially isn’t enough on its own; this is where the world of sponsored Facebook links comes in, trying to get people thinking and talking about non-rabbit murdering stuff. This prevents more negative content from being generated and existing stuff from getting traffic much more effectively. The job is, however, an extremely slow one; a news story that breaks over the course of a week can take a year or two to fix, depending on the ferocity of one’s opponents.

When the world wide web, or ‘the information super-highway’, as it was also known back then, first came into our workld back in the 90s, people had high hopes. We could learn things, share things, discover stuff about one another, foster universal understanding. And, whilst we can now do all these things and more, the internet has become infamous too, scaring corporations and people alike with what billions of interconnected people can make happen. It is a strange place that many try to tame, out of necessity or out of fear. For many, it’s a battle they are doomed to lose.

PS: I feel like I should slightly apologise for not really having anything to say here. I guess I didn’t really think of a conclusion in advance

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The Churchill Problem

Everybody knows about Winston Churchill- he was about the only reason that Britain’s will to fight didn’t crumble during the Second World War, his voice and speeches are some of the most iconic of all time, and his name and mannerisms have been immortalised by a cartoon dog selling insurance. However, some of his postwar achievements are often overlooked- after the war he was voted out of the office of Prime Minister in favour of a revolutionary Labour government, but he returned to office in the 50’s with the return of the Tories. He didn’t do quite as well this time round- Churchill was a shameless warmonger who nearly annihilated his own reputation during the First World War by ordering a disastrous assault on Gallipoli in Turkey, and didn’t do much to help it by insisting that everything between the two wars was an excuse for another one- but it was during this time that he made one of his least-known but most interesting speeches. In it he envisaged a world in which the rapidly accelerating technological advancement of his age would cause most of the meaningful work to be done by machines, and changing our concept of the working week. He suggested that we would one day be able to “give the working man what he’s never had – four days’ work and then three days’ fun”- basically, Winston Churchill was the first man to suggest the concept of a three day weekend.

This was at a time when the very concept of the weekend itself was actually a very new one- the original idea of one part of the week being dedicated to not working comes, of course, from the Sabbath days adopted by most religions. The idea of no work being done on a Sunday is, in the Western and therefore historically Christian world, an old one, but the idea of expanding it to Saturday as well is far newer. This was partly motivated by the increased proportion and acceptance of Jewish workers, whose day of rest fell on Saturday, and was also part of a general trend in decreasing work hours during the early 1900’s. It wasn’t until 1938 that the 5 day working week became ratified in US law, and it appeared to be the start of a downward trend in working hours as trade unions gained power, workers got more free time, and machines did all the important stuff. All of this appeared to lead to Churchill’s promised world- a world of the 4-day working week and perhaps, one day, a total lap of luxury whilst we let computers and androids do everything.

However, recently things have started to change. The trend of shortening working hours and an increasingly stressless existence has been reversed, with the average working week getting longer dramatically- since 1970, the  number of hours worked per capita has risen by 20%. A survey done a couple of winters ago found that of our weekend, we only spend an average of 15 hours and 17 minutes of it out of the work mindset (between 12:38am and 3:55pm on Sunday when we start worrying about Monday again), and that over half of us are too tired to enjoy our weekends properly. Given that this was a survey conducted by a hotel chain it may not be an entirely representative sample, but you get the idea. The weekend itself is in some ways under threat, and Churchill’s vision is disappearing fast.

So what’s changed since the 50’s (other than transport, communications, language, technology, religion, science, politics, the world, warfare, international relations, and just about everything else)? Why have we suddenly ceased to favour rest over work? What the hell is wrong with us?

To an extent, some of the figures are anomalous-  employment of women has increased drastically in the last 50 years and as such so has the percentage of the population who are unemployed. But this is not enough to explain away all of the stats relating to ‘the death of the weekend’.Part of the issue is judgemental. Office environments can be competitive places, and can quickly develop into mindsets where our emotional investment is in the compiling of our accounts document or whatever. In such an environment, people’s priorities become more focused on work, and somebody taking a day extra out on the weekend would just seem like laziness- especially of the boss who has deadlines to meet and really doesn’t appreciate slackers, as well as having control of your salary. We also, of course, judge ourselves, unwilling to feel as if we are letting the team down and causing other people inconvenience. There’s also the problem of boredom- as any schoolchild will tell you, the first few days of holiday after a long term are blissful relaxation, but it’s only a matter of time before a parent hears that dreaded phrase: “I’m booooooored”. The same thing can be said to apply to having nearly half your time off every single week. But these are features of human nature, which certainly hasn’t changed in the past 50 years, so what could the root of the change in trends be?

The obvious place to start when considering this is in the changes in work over this time. The last half-century has seen Britain’s manufacturing economy spiral downwards, as more and more of us lay down tools and pick up keyboards- the current ‘average job’ for a Briton involves working in an office somewhere. Probably in Sales, or Marketing. This kind of job involves chiefly working our minds, crunching numbers, thinking through figures and making it far harder for us to ‘switch off’ from our work mentality than if it were centred on how much our muscles hurt. It also makes it far easier to justify staying for overtime and to ‘just finish that last bit’, partly because not being physically tired makes it easier and also because the kind of work given to an office worker is more likely to be centred around individual mini-projects than simply punching rivets or controlling a machine for hours on end. And of course, as some of us start to stay for longer, so our competitive instinct causes the rest of us to as well.

In the modern age, switching off from a modern work mindset has been made even harder since the invention of the laptop and, especially, the smartphone. The laptop allowed us to check our emails or work on a project at home, on a train or wherever we happened to be- the smartphone has allowed us to keep in touch with work at every single waking moment of the day, making it very difficult for us to ‘switch work off’. It has also made it far easier to work at home, which for the committed worker can make it even harder to formally end the day when there are no colleagues or bosses telling you it’s time to go home. This spread of technology into our lives is thought to lead to an increase in levels of dopamine, a sort of pick-me-up drug the body releases after exposure to adrenaline, which can frazzle our pre-frontal cortex and leave someone feeling drained and unfocused- obvious signs of being overworked

Then there is the issue of competition. In the past, competition in industry would usually have been limited to a few other industries in the local area- in the grand scheme of things, this could perhaps be scaled up to cover an entire country. The existence of trade unions helped prevent this competition from causing problems- if everyone is desperate for work, as occurred with depressing regularity during the Great Depression in the USA, they keep trying to offer their services as cheaply as possible to try and bag the job, but if a trade union can be use to settle and standardise prices then this effect is halted. However, in the current age of everywhere being interconnected, competition in big business can occur from all over the world. To guarantee that they keep their job, people have to try to work as hard as they can for as long as they can, lengthening the working week still further. Since trade unions are generally limited to a single country, their powers in this situation are rather limited.

So, that’s the trend as it is- but is it feasible that we will ever live the life of luxury, with robots doing all our work, that seemed the summit of Churchill’s thinkings. In short: no. Whilst a three-day weekend is perhaps not too unfeasible, I just don’t think human nature would allow us to laze about all day, every day for the whole of our lives and do absolutely nothing with it, if only for the reasons explained above. Plus, constant rest would simply sanitise us to the concept, it becoming so normal that we simply could not envisage the concept of work at all. Thus, all the stresses that were once taken up with work worries would simply be transferred to ‘rest worries’, resulting in us not being any happier after all, and defeating the purpose of having all the rest in the first place. In short, we need work to enjoy play.

Plus, if robots ran everything and nobody worked them, it’d only be a matter of time before they either all broke down or took over.