The Consolidation of a World Power

I left my last post on the history of music at around 1969, which for many independent commentators marks the end of the era of the birth of rock music. The 60s had been a decade of a hundred stories running alongside one another in the music world, each with their own part to play in the vast tapestry of innovation. Jimi Hendrix had risen from an obscure career playing the blues circuit in New York to being an international star, and one moreover who revolutionised what the music world thought about what a guitar could and should do- even before he became an icon of the psychedelic hippie music world, his hard & heavy guitar leads, in stark contrast to the tones of early Beatles’ and 60s pop music had founded rock music’s harder edge. He in turn had borrowed from earlier pioneers, Jeff Beck, Eric Clapton, The Who (perhaps the first true rock band, given their wild onstage antics and heavy guitar & drumkit-based sound) and Bob Dylan (the godfather of folk rock and the blues-style guitar playing that rock turned into its harder sound), each of whom had their own special stories. However, there was a reason I focused on the story of the hippie movement in my last post- the story of a counter-culture precipitating a musical revolution was only in its first revolution, and would be repeated several times by the end of the century.

To some music nerds however, Henrix’s death aged just 27 (and after just four years of fame) in 1970 thanks to an accidental drug overdose marked the beginning of the end. The god of the guitar was dead, the beautiful voice of Janis Joplin was dead, Syd Barrett had broken up from Pink Floyd, another founding band of the psychedelic rock movement, and was being driven utterly insane by LSD (although he thankfully later managed to pull himself out of the self-destructive cycle and lived until 2006), and Floyd’s American counterparts The Velvet Underground broke up just four years later. Hell, even The Beatles went in 1970.

But that didn’t mean it was the end- far from it. Rock music might have lost some of its guiding lights, but it still carried on regardless- Pink Floyd, The Who, Led Zeppelin and The Rolling Stones, the four biggest British bands of the time, continued to play an active role in the worldwide music scene, Zeppelin and The Who creating a huge fan rivalry. David Bowie was also continuing to show the world the mental ideas hiding beneath his endlessly crisp accent, and the rock world continued to swing along.

However, it was also during this time that a key division began to make itself firmly felt. As rock developed its harder sound during the 1960s, other bands and artists had followed The Beatles’ early direction by playing softer, more lyrical and acoustic sounds, music that was designed to be easy on the ear and played to and for mass appeal. This quickly got itself labelled ‘pop music’ (short for popular), and just as quickly this became something of a term of abuse from serious rock aficionados. Since its conception, pop has always been more the commercial enterprise, motivated less by a sense of artistic expression and experimentation and more by the promise of fame and fortune, which many consider a rather shallow ambition. But, no matter what the age, pop music has always been there, and more often than not has been topping the charts- people often talk about some age in the long distant past as being the ‘best time for music’ before returning to lambast the kind of generic, commercial consumer-generated pop that no self-respecting musician could bring himself to genuinely enjoy and claiming that ‘most music today is rubbish’. They fail to remember, of course, just how much of the same kind of stuff was around in their chosen ‘golden age’, that the world in general has chosen to forget.

Nonetheless, this frustration with generic pop has frequently been a driving force for the generation of new forms of rock, in an attempt to ‘break the mould’. In the early seventies, for example, the rock world was described as tame or sterile, relatively acoustic acts beginning to claim rock status. The Rolling Stones and company weren’t new any more, there was a sense of lacking in innovation, and a sense of musical frustration began to build. This frustration was further fuelled by the ending of the 25-year old post war economic boom, and the result, musically speaking, was punk rock. In the UK, it was The Sex Pistols and The Clash, in the USA The Ramones and similar, most of whom were ‘garage bands’ with little skill (Johnny Rotten, lead singer of The Sex Pistols, has frequently admitted that he couldn’t sing in the slightest, and there was a running joke at the time on the theme of ‘Here’s three chords. Now go start a band’) but the requisite emotion, aggression and fresh thinking to make them a musical revolution. Also developed a few years earlier was heavy metal, perhaps the only rock genre to have never had a clearly defined ‘era’ despite having been there, hiding around the back and on the sidelines somewhere, for the past 40 or so years. Its development was partly fuelled by the same kind of musical frustration that sparked punk, but was also the result of a bizarre industrial accident. Working at a Birmingham metal factory in 1965 when aged 17, Black Sabbath guitarist (although they were then known as The Polka Tulk Blues Band) Tony Iommi lost the the ends of his middle and ring fingers on his right hand. This was a devastating blow for a young guitarist, but Iommi compensated by easing the tension on his strings and developing two thimbles to cover his finger ends. By 1969, his string slackening had lead him to detune his guitar down a minor third from E to C#, and to include slapping the strings with his fingers as part of his performance. This detuning, matched by the band’s bassist Geezer Butler, was combined with the idea formulated whilst watching the queues for horror movie Black Sabbath that ‘if people are prepared to make money to be scared, then why don’t we write scary music?’, to create the incredibly heavy, aggressive, driving and slightly ‘out of tune’ (to conventional ears) sound of heavy metal, which was further popularised by the likes of Judas Priest, Deep Purple and Motley Crue (sorry, I can’t do the umlauts here).

Over the next few years, punk would slowly fall out of fashion, evolving into harder variations such as hardcore (which never penetrated the public consciousness but would make itself felt some years later- read on to find out how) and leaving other bands to develop it into post-punk; a pattern repeated with other genres down the decades. The 1980s was the first decade to see hip hop come to the fore,  partly in response to the newly-arrived MTV signalling the onward march of electronic, manufactured pop. Hip hop was specifically targeted at a more underground, urban circuit to these clean, commercial sounds, music based almost entirely around a beat rather than melody and allowing the songs to be messed around with, looped, scratched and repeated all for the sake of effect and atmosphere building. From hip hop was spawned rap, party, funk, disco, a new definition of the word DJ and, eventually, even dubstep. The decade also saw rock music really start to ‘get large’ with bands such as Queen and U2 filling football stadiums, paving the way for the sheer scale of modern rock acts and music festivals, and culminating, in 1985, with the huge global event that was Live Aid- not only was this a huge musical landmark, but it fundamentally changed what it meant to be a musical celebrity, and greatly influenced western attitudes to the third world.

By the late 80s and early 90s the business of counter-culture was at it again, this time with anger directed at a range of subjects from MTV tones, the boring, amelodic repetition of rap and the controversial policies of the Reagan administration that created a vast American ‘disaffected youth’ culture. This music partly formulated itself into the thoughtful lyrics and iconic sounds of bands such as REM, but in other areas found its expression and anger in the remnants of punk. Kurt Cobain in particular drew heavy inspiration from ‘hardcore’ bands (see, I said they’d show up again) such as Black Cloud, and the huge popularity of Nirvana’s ‘Smells Like Teen Spirit’ thrust grunge, along with many of the other genres blanketed under the title ‘alternative rock’ into the public consciousness (one of my earlier posts dealt with this, in some ways tragic, rise and fall in more detail). Once the grunge craze died down, it was once again left for other bands to formulate a new sound and scene out of the remnants of the genre, Foo Fighters being the most prominent post-grunge band around today. In the UK things went in a little different direction- this time resentment was more reserved to the staged nature of Top of the Pops and the like, The Smiths leading the way into what would soon become indie rock or Britpop. This wave of British bands, such as Oasis, Blur and Suede, pushed back the influx of grunge and developed a prominence for the genre that made the term ‘indie’ seem a bit ironic.

Nowadays, there are so many different great bands, genres and styles pushing at the forefront of the musical world that it is difficult to describe what is the defining genre of our current era. Music is a bigger business than it has ever been before, both in terms of commercial pop sound and the hard rock acts that dominate festivals such as Download and Reading, with every band there is and has ever been forming a part, be it a thread or a whole figure, of the vast musical tapestry that the last century has birthed. It is almost amusing to think that, whilst there is so much that people could and do complain about in our modern world, it’s very hard to take it out on a music world that is so vast and able to cater for every taste. It’s almost hard to see where the next counter-culture will come from, or how their musical preferences will drive the world forward once again. Ah well, we’ll just have to wait and see…

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The Hidden Benefits

Corporations are having a rather rough time of it at the minute in the PR department. This is only to be expected given the current economic climate, and given the fact that almost exactly the same feelings of annoyance and distrust were expressed during the other two major economic downturns of the last 100 years. Big business has always been the all-pervasive face of ‘the man’, and when said man has let us down (either during a downturn or at any point in history when somebody is holding a guitar), they tend to be (often justifiably) the main victims of hatred. In essence, they are ‘the bad guys’.

However, no matter how cynical you are, there are a couple of glaring inconsistencies in this concept- things that can either (depending on your perspective) make the bad guys seem nice, make nice things seem secretly evil, or just make you go “WTF?”. Here we can find the proverbial shades of grey.

Let us consider, for instance, tourism. Nobody who lives anywhere even remotely pretty or interesting likes tourists, and some of the local nicknames for them, especially in coastal areas for some reason, are simultaneously interesting, hilarious and bizarre. They are an annoying bunch of people, seeming always to be asking dumb questions and trailing around places like flocks of lost sheep, and with roughly the same mental agility- although since the rest of us all act exactly the same when we are on holiday, then it’s probably better to tolerate them a little. Then there is the damage they can do to a local area, ranging from footpath erosion and littering to the case o the planet Bethselamin, “which is now so worried about the cumulative erosion of 10 billion visiting tourists a year that any net imbalance between the amount you eat and the amount you excrete whilst on the planet is surgically removed from your body weight when you leave- so every time you go to the lavatory there it is vitally important to get a receipt” (Douglas Adams again). The tourism industry is often accused of stifling local economies in places like Yorkshire or the Lake District, where entire towns can consist of nothing but second homes (sending the local housing market haywire), tea shops and B&B’s, with seemingly no way out of a spiral of dependence upon it.

However, what if I was to tell you that tourism is possibly the single most powerful force acting towards the preservation of biodiversity and the combating of climate change? You might think me mad, but consider this- why is there still Amazonian rainforest left? Why are there vast tracks of national path all over southern Africa? We might (and in fact should) be able to think of dozens of very good reasons for preserving these habitats, not least the benefits to making sure that all of our great planet’s inhabitants are allowed to survive without being crushed under the proverbial bulldozer that is civilisation, and the value to the environment of the carbon sink of the rainforests. But, unfortunately, when viewed from a purely clinical standpoint these arguments do not stand up. Consider the rainforest- depending on your perspective this is either a natural resource that is useful for all sorts of namby-pamby reasons like ensuring the planet doesn’t suffocate, or a source of a potentially huge amount of money. Timber is valuable stuff, especially given the types (such as mahogany) and sizes of trees one gets in the Amazon delta. Factor in that gain with the fact that many of the countries who own such rainforest are desperately poor and badly need the cash, and suddenly the plight of the Lesser Purple-Crested Cockroach seems less important.

And here tourists come to the rescue, for they are the sole financial justification for the preservation  of the rainforests. The idea of keeping all this natural biodiversity for people to have is all well and good, but this idea backed up by the prospect of people paying large sums of money to come and see it becomes doubly attractive, interesting governments in potential long-term financial gain rather than the quick buck that is to be gained from just using up their various natural resources from a purely industrial point of view.

Tourism is not the only industry that props up an entire section of life that we all know and love. Let me throw some names at you: Yahoo, Facebook, Google, Twitter. What do all of those (and many other besides) have in common? Firstly, that all are based on the internet, and secondly that the services offered by all three are entirely free. Contrast that against similarity three, that all are multi-billion dollar companies. How does this work? Answer, similarity 4: all gain their income from the advertising industry.

Advertising and marketing is another sect of modern business that we all hate, as adverts are always annoying by their presence, and can be downright offensively horrible in some cases. Aggressive marketing is basically the reason we can’t have nice things generally, and there is something particularly soulless about an industry whose sole purpose is to sell you things based on what they say, rather than what’s good about whatever they’re selling. They are perhaps the personification of the evils of big business, and yet without it, huge tracts of the internet, the home of the rebellion against modern consumer culture, would simply not be able to exist. Without advertising, the information Facebook has on its hundreds of millions of users would be financially useless, let alone the users themselves, and thus it would not be able to exist as a company or, probably, an entity at all, let alone one that has just completed one of the highest-value stock market flotations in commercial history. Google would exist perhaps merely as a neat idea, something a geek might have thought of in college and never been able to turn into a huge business that deals with a gigantic stake in web traffic as well as running its own social network, email service and even the web browser I am typing this on.

This doesn’t make advertisers and tourism companies suddenly all angels in the light of the world, and they are probably just as deserving of all the cynicism they get (equally deserving, probably, are Facebook and Google, but this would ruin my argument). But it’s worth thinking that, no matter how pushy or annoying they start to get, it may be a small price to pay for the benefits their very existence lends to us.