Misnomers

I am going to break two of my cardinal rules  at once over the course of this post, for it is the first in the history of this blog that could be adequately described as a whinge. I have something of a personal hatred against these on principle that they never improve anybody’s life or even the world in general, but I’m hoping that this one is at least well-meaning and not as hideously vitriolic as some ‘opinion pieces’ I have had the misfortune to read over the years.

So…

A little while ago, the BBC published an article concerning the arrest of a man suspected of being a part of hacking group Lulzsec, an organised and select offshoot of the infamous internet hacking advocates and ‘pressure group’ Anonymous. The FBI have accused him of being part of a series of attacks on Sony last May & June, in which thousands of personal details on competition entries were published online. Lulzsec at the time made a statement to the effect that ‘we got all these details from one easy sting, so why do you trust them?’, which might have made the attack a case of trying to prove a point had the point not been directed at an electronics company and was thus kind of stupid. Had it been aimed at a government I might have understood, but to me this just looks like the internet doing what it does best- doing stuff simply for the fun of it. This is in fact the typical motive behind most Lulzsec activities, doing things ‘for teh lulz’, hence the first half of their name and the fact that their logo is a stick figure in typical meme style.

The BBC made reference to their name too in their coverage of the event, but since the journalist involved had clearly taken their information from a rather poorly-worded sentence of a Wikipedia article he claimed that ‘lulz’ was a play on words of lol, aka laugh out loud. This is not, technically speaking, entirely wrong, but is a bit like claiming the word ‘gay’ can now be used to mean happy in general conversation- something of an anachronism, albeit a very recent one. Lulz in the modern internet sense is used more to mean ‘laughs’ or ‘entertainment’, and  ‘for teh lulz’ could even be translated as simply ‘for the hell of it’. As I say, the argument was not expressly wrong as it was revealing that this journalist was either not especially good at getting his point across or dealing with slightly unfamiliar subject matter.

This is not the only example of the media getting things a little wrong when it comes to the internet. A few months ago, after a man was arrested for viciously abusing a celebrity (I forget who) using twitter, he was dubbed a ‘troll’, a term that, according to the BBC article I read, denotes somebody who uses the internet to bully and abuse people (sorry for picking on the BBC because a lot of others do it too, but I read them more than most other news sources). However, any reasonably experienced denizen of the internet will be able to tell you that the word ‘troll’ originated from the activity known as ‘trolling’, etymologically thought to originate from fishing (from a similar route as ‘trawling’). The idea behind this is that the original term was used in the context of ‘trolling for newbies’, ie laying down an obvious feeder line that an old head would recognise as being both obvious and discussed to its death, but that a newer face would respond to earnestly. Thus ‘newbies’ were fished for and identified, mostly for the amusement of the more experienced faces. Thus, trolling has lead to mean making jokes or provocative comments for one’s own amusement and at the expense of others, and ‘troll’ has become descriptive of somebody who trolls others. Whilst it is perhaps not the most noble of human activities, and some repeat offenders could definitely do with a bit more fresh air now and again, it is mostly harmless and definitely not to be taken altogether too seriously. What it is also not is a synonym for internet abuse or even (as one source has reported it) ‘defac[ing] Internet tribute sites with the aim of causing grief to families’. That is just plain old despicable bullying, something that has no place on the internet or the world in general, and dubbing casual humour-seekers such is just giving mostly alright people an unnecessarily bad name.

And here we get onto the bone I wish to pick- that the media, as a rule, do not appear to understand the internet or its culture, and instead treat it almost like a child’s plaything, a small distraction whose society is far less important than its ability to spawn companies. There may be an element of fear involved, an intentional mistrust of the web and a view to hold off embracing it as long as possible, for mainstream media is coming under heavy competition from the web and many have argued that the latter may soon kill the former altogether. This is as maybe, but news organisations should be obliged to act with at least a modicum of neutrality and respectability, especially for a service such as the BBC that does not depend on commercial funding anyway. It would perhaps not be too much to ask for a couple of organisations to hire an internet correspondent, to go with their food, technology, sports, science, environment, every country around the world, domestic, travel and weather ones, if only to allow issues concerning it to be conveyed accurately by someone who knows what he’s talking about. If it’s good enough for the rest of the world, then it’s surely good enough for the culture that has made mankind’s greatest invention what it is today.

OK, rant over, I’ll do something a little more normal next time out.

The Hidden Benefits

Corporations are having a rather rough time of it at the minute in the PR department. This is only to be expected given the current economic climate, and given the fact that almost exactly the same feelings of annoyance and distrust were expressed during the other two major economic downturns of the last 100 years. Big business has always been the all-pervasive face of ‘the man’, and when said man has let us down (either during a downturn or at any point in history when somebody is holding a guitar), they tend to be (often justifiably) the main victims of hatred. In essence, they are ‘the bad guys’.

However, no matter how cynical you are, there are a couple of glaring inconsistencies in this concept- things that can either (depending on your perspective) make the bad guys seem nice, make nice things seem secretly evil, or just make you go “WTF?”. Here we can find the proverbial shades of grey.

Let us consider, for instance, tourism. Nobody who lives anywhere even remotely pretty or interesting likes tourists, and some of the local nicknames for them, especially in coastal areas for some reason, are simultaneously interesting, hilarious and bizarre. They are an annoying bunch of people, seeming always to be asking dumb questions and trailing around places like flocks of lost sheep, and with roughly the same mental agility- although since the rest of us all act exactly the same when we are on holiday, then it’s probably better to tolerate them a little. Then there is the damage they can do to a local area, ranging from footpath erosion and littering to the case o the planet Bethselamin, “which is now so worried about the cumulative erosion of 10 billion visiting tourists a year that any net imbalance between the amount you eat and the amount you excrete whilst on the planet is surgically removed from your body weight when you leave- so every time you go to the lavatory there it is vitally important to get a receipt” (Douglas Adams again). The tourism industry is often accused of stifling local economies in places like Yorkshire or the Lake District, where entire towns can consist of nothing but second homes (sending the local housing market haywire), tea shops and B&B’s, with seemingly no way out of a spiral of dependence upon it.

However, what if I was to tell you that tourism is possibly the single most powerful force acting towards the preservation of biodiversity and the combating of climate change? You might think me mad, but consider this- why is there still Amazonian rainforest left? Why are there vast tracks of national path all over southern Africa? We might (and in fact should) be able to think of dozens of very good reasons for preserving these habitats, not least the benefits to making sure that all of our great planet’s inhabitants are allowed to survive without being crushed under the proverbial bulldozer that is civilisation, and the value to the environment of the carbon sink of the rainforests. But, unfortunately, when viewed from a purely clinical standpoint these arguments do not stand up. Consider the rainforest- depending on your perspective this is either a natural resource that is useful for all sorts of namby-pamby reasons like ensuring the planet doesn’t suffocate, or a source of a potentially huge amount of money. Timber is valuable stuff, especially given the types (such as mahogany) and sizes of trees one gets in the Amazon delta. Factor in that gain with the fact that many of the countries who own such rainforest are desperately poor and badly need the cash, and suddenly the plight of the Lesser Purple-Crested Cockroach seems less important.

And here tourists come to the rescue, for they are the sole financial justification for the preservation  of the rainforests. The idea of keeping all this natural biodiversity for people to have is all well and good, but this idea backed up by the prospect of people paying large sums of money to come and see it becomes doubly attractive, interesting governments in potential long-term financial gain rather than the quick buck that is to be gained from just using up their various natural resources from a purely industrial point of view.

Tourism is not the only industry that props up an entire section of life that we all know and love. Let me throw some names at you: Yahoo, Facebook, Google, Twitter. What do all of those (and many other besides) have in common? Firstly, that all are based on the internet, and secondly that the services offered by all three are entirely free. Contrast that against similarity three, that all are multi-billion dollar companies. How does this work? Answer, similarity 4: all gain their income from the advertising industry.

Advertising and marketing is another sect of modern business that we all hate, as adverts are always annoying by their presence, and can be downright offensively horrible in some cases. Aggressive marketing is basically the reason we can’t have nice things generally, and there is something particularly soulless about an industry whose sole purpose is to sell you things based on what they say, rather than what’s good about whatever they’re selling. They are perhaps the personification of the evils of big business, and yet without it, huge tracts of the internet, the home of the rebellion against modern consumer culture, would simply not be able to exist. Without advertising, the information Facebook has on its hundreds of millions of users would be financially useless, let alone the users themselves, and thus it would not be able to exist as a company or, probably, an entity at all, let alone one that has just completed one of the highest-value stock market flotations in commercial history. Google would exist perhaps merely as a neat idea, something a geek might have thought of in college and never been able to turn into a huge business that deals with a gigantic stake in web traffic as well as running its own social network, email service and even the web browser I am typing this on.

This doesn’t make advertisers and tourism companies suddenly all angels in the light of the world, and they are probably just as deserving of all the cynicism they get (equally deserving, probably, are Facebook and Google, but this would ruin my argument). But it’s worth thinking that, no matter how pushy or annoying they start to get, it may be a small price to pay for the benefits their very existence lends to us.